Vetements à la Clara 3000

Get To Know Paris’ New Underground

There’s a palpable sense of excitement surrounding Paris these days, and Clara 3000 is right in the thick of it. The 25-year-old DJ also known as Clara Deshayes has become a fixture in the close-knit fashion and music scene that’s seen labels like Vetements and Jacquemus grow into two of the most exciting and influential in the industry. One listen to Clara’s darkly-tinged and groove-heavy mixes of classic techno, industrial, krautrock, and electronica, and it becomes clear why both brands have tapped her to score their runway shows. She embodies the trifecta of craft, attitude, and timeliness that unifies Paris’ new underground: a sense for how to alchemize only the most relevant influences into something urgently and excitingly new.

To honor her status as de facto muse, we got Clara to do it all. She shares an exclusive mix of her favorite songs of the summer, models the best of Vetements Fall 15, and speaks with us about her friends and collaborators and the current state of Paris nightlife.


Steve Reich - Come Out

The Durutti Column - First Aspect of the Same Thing

Gabriel Ferreira - Bass Beat

Carreno is lb, Nyma - Mo Music

Nova Materia - Voodoo

Red Axes - Na Da

Alien Alien - Myoosic

Special Case - Acidass

Il est vilaine - Surf Rider

Carisma - Fruta

Saschienne - Don’t Put Your Fingers in the Socket

Reinhard Voigt - The Buddy

King So So - Girls in the Sky

Nova Materia - aparece los suenos

Marvin & Guy - Dance Ability (The Journey)


Let’s talk about Vetements.

Clara 3000: I first met Demna and Lotta, who does styling for the Vetements shows, at different parties in Paris. They heard me DJing several times, and when Demna was preparing his first show, he thought about me and called me. This was almost a year ago. I started making music for shows a little bit earlier, for Jacquemus. It was the same process: we are friends, it was his first show and he didn’t have any budget. And I was also walking in the show at the time.

It’s something that I like to do in addition to DJing and making my own music. It’s like an additional vision of the collection – trying to make the idea of it even more powerful thanks to the music.

Watching the Fall show, the soundtrack was such an important part of the experience. Can you tell me more about it?

I went to go and see the collection before the show. Of course I was lucky enough to know Demna, and I think it made me understand what he wants to express in an easier way. We talked about the location, which was a gay club in Paris. So he wanted something… not violent, but very massive and very manly music. I came with some tracks, he listened to them, told me what he liked best, showed me some other music that he liked too, and we found the soundtrack, which is mainly a song by a German producer called Barnt.

“He wanted something… not violent, but very massive and very manly music.”

—Clara 3000

What did it feel like in person? You could really sense the energy there that night.

It was super, super intense! Even before the show started, you got into that club where normally girls can’t go in, and you could feel there was a super strong atmosphere.

Were the clothes the kind of looks you’d see in the crowd at one of your gigs?

Yeah! When it’s a good night. [Laughs]

Would you say it’s your style?

It’s my style, but made in an even better way. It takes it to another level. The materials and cuts, it’s stuff that’s timeless. It’s youthful, but it’s not only about youth culture.

You’ve said that after you moved to Paris when you were 17, nightclubs became your obsession. You spent years going out, writing for a music magazine, and taking it all in. What do you think nightlife in Paris needs more of right now?

Right now the main clubs that everyone knows, they are kind of in a weird state. When I started going out, I knew if I went to any club that I liked, I could go by myself and find friends, people that listen to the same music. But now it’s different – it’s more about people who organize good parties. They can even be in the suburbs of Paris, or in a club that nobody goes to. But you really have to look for the good parties today.

“The best time is always improvised.”

—Clara 3000

Describe an ideal night out for you. What happens?

The ideal night out? Like, you mean making out with someone? [Laughs]

Maybe!

It’s improvised. The best time is always improvised. I really like to take dates to a shitty bar, because it’s a good place to know if it’s… in French we say tout terrain, like if you can be with that person in a shitty bar, you can be sure that the person is… it’s like a car that can go on the road and also in the woods, you know?

So what would happen on a terrible night out?

Last time this happened to me, I went to have beers on the canal with a girl, and she started pointing at the ducks and telling me, “You know, ducks are one of the only animal species that, if they make out, they stay together for their whole life?” So that was a bad start. [Laughs]

These kinds of questions, I don’t know how to answer… there is no recipe for this kind of night.

That was my last one of those questions anyway. What are you listening to lately?

I really like this band that’s called Nova Materia, it’s a French-Chilean band that used to be a rock band and now they’re making more electronic music. I’m also really into CHRISTEENE’s work. And I liked the recent album by SUUNS and Jerusalem In My Heart.

Tell me about the mix you made for SSENSE.

It’s the tracks that I love this summer. It’s quite club-oriented. And I think it shows some light and darkness of what can happen when I DJ.