Launched via Tumblr in 2010, Cottweiler has quickly emerged as a major force in progressive streetwear, making waves with its singularly avant-garde, minimal-futurist aesthetic. Headed by London-based designers Ben Cottrell and Matthew Dainty, the label brings the legacy of British sportswear forward into an era of high technology and gender fluidity. Jackets and tops achieve unisex transcendence with dropped shoulders and meticulously simplified silhouettes, while hyper-utilitarian detailing and understated colorblocking of performance materials instil a sense of religious poise and calm. Cottrell and Dainty’s pieces respond naturally to social conditions, using technical fabrics crafted in-house to achieve a monochromatic ‘wellness-wear’ mystique that seamlessly blends the practicality of athletic apparel with the sheen of high-end design concept. With a sense of optimism, escapism, and adaptability, Cottweiler responds to contemporary urbanism with unique inspiration.
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