Founded in 1856 by raincoat manufacturer Thomas Burberry, Burberry Prorsum approaches the brand’s history of experimentation with a playful and tech-savvy spirit. Creative director Christopher Bailey maintains Burberry Prorsum’s definitively British outlook while bringing an artistic touch to its menswear offerings. T-shirts and button-downs in evocative prints and color schemes join brightly colored sneakers and leather goods, slim-cut trousers and jackets, and contemporary takes on outerwear – including seasonal variations on the iconic Burberry trench.
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