Founded in Montreal in 2011, streetwear imprint all in was initially conceived as an eyewear label before expanding into the realm of ready-to-wear with the launch of its 2017 capsule in collaboration with sportswear giant Champion. Heavily influenced by 1990s streetwear and athletic apparel, all in’s line of minimalist staples features oversized sportswear silhouettes, bold primary colorways, geometric graphics, and nostalgic typographies. Essential t-shirts, hoodies, lounge pants, and shorts are crafted from cozy jerseys and fleeces; while outerwear and backpacks featuring high-performance textiles. Crafted in Japan using handmade Italian acetate, each pair of all in eyewear frames features hardwearing Visottica mechanics and high-performing German Zeiss lenses. Taking inspiration from eyewear trends of the 1990s, all in's optical selection explores the materiality and transparency of graphic shapes in combination with colorfully tinted lenses.
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