Reactionary to what she calls ‘the disposability and instant redundancy’ of modern fashion, A_Plan_Application is a luxury unisex label created by Berlin-born and UK-based artist Anna Blessmann. Milan-based New Guards Group, which houses streetwear label such as Off-White and Heron Preston, A_Plan_Application distinguishes itself from its peers based on a difference in design principles. Mirroring the creative process of Blessmann’s sculptural oeuvre, the label’s ready-to-wear foregrounds the importance of silhouette, movement, and color. Each garment, whether a cotton jersey t-shirt or reworked workwear jacket, displays meticulously considered construction and tailoring. Featuring the most minimalist of detailing, Blessmann’s range of men’s clothing embodies an integral sense of reflexivity, exhibited by the designer’s rigid rejection of branding and labels. The label’s androgynous garments, including oversized hoodies, sweatpants, twill jumpsuits, and straight-leg jeans, feature utilitarian silhouettes.
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