08Sircus

In 2009, veteran Hiroshima-born designer Kiminori Morishita debuted a newly-conceived menswear collection, baptized 08sircus. Pairing a numerical prefix denoting the year of its conception with a portmanteau of ‘sir’ and ‘customer’, the name succeeds in drawing a subtle parallel between fashion’s debt to consumerism and the carnivalesque imagery of a circus. The compact yet hyper-specific thought process underlying this choice of title is equally evident in 08sircus’s understated yet meticulously considered approach to design. Carefully-selected textiles serve as the launchpad for Morishita’s intuitively crafted menswear line, within which modern cuts and technical fabrics take their place alongside military and vintage-inspired materials, for a contemporary interpretation of artisanal sportswear.

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