Founded in Okayama Prefecture in 1969 by Toshiharu Ozaki, Japanese heritage denim brand Bobson has reaped a long and rich legacy on the strength of its cutting-edge approach to design and meticulous craftsmanship. What originated as a workwear and school uniform company eventually transitioned into a global denimwear entreprise. Newly rejuvenated as Wheir Bobson (coined from the words western and heir), the label explores novel design avenues while remaining steadfast to its roots. With an aesthetic that combines elements of quintessential Americana and contemporary refinement, men’s ready-to-wear staples are rendered in streamlined tailoring and premium natural indigo-dyed textiles. Finished with open outseams and ergonomic pockets, crisp five-pocket jeans, western button-downs, and boxy jackets showcase the label’s inherent consideration for detail and devotion to quality.