DIY patchwork of punk culture has blossomed into a full-fledged lifestyle brand for Warren Lotas, whose eponymous label has been the subject of feverish devotion since its 2015 debut. At once fastidiously specific and artfully laissez-faire, Lotas’ designs breathe new life into well-worn signifiers of counterculture, with decadent flame and skull graphics leveraging the notebook doodles of a disenchanted teenager into the high-fashion conversation. Warren Lotas oeuvre, re-emphasizing the designer’s mastery over ornate yet iconic graphic prints and thoroughly distressed outerwear. With reference points culled from kitschy deadstock sportswear, tattoo culture, and retro band merch in equal measure, Lotas’ collections are unified by a slouchy silhouette aligned with contemporary streetwear, amalgamating past and present sartorial expressions of rebellion. Having grown up at the tail end of the 90’s, Lotas’ subconscious assimilation of the era’s definitive youth culture movement prevails across his label’s identity, resulting in an aesthetic approach that is equal parts reconstruction and deconstruction.
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