Roberi & Fraud has earned a strong following in short order, striking a chord with its singular collection of 90s inspired, retro-futurist eyewear looks. New York and Dubai-based label masterminds Ali Mehrdad and Stefan Foster eschewed all industry wisdom on brand incubation when they founded the label in 2017, throwing their official launch party at Paris Fashion Week just months after drafting an initial concept. Yet this spontaneity of creation has generated nothing short of a trend-making phenomenon, with Roberi & Fraud’s Instagram-ready pieces fast becoming the go-to accessory for key style influencers. Invoking edged-out Matrix-inspired cyberpunk and Clueless glamor in equal measure, mirrored lenses, barely-there diminutive oval frames, and cat-eye acetates make a case for a bygone decade’s return to absolute relevancy. Roberi & Fraud sunglasses offer men attitude with an iconic appeal.