Having previously consulted for brands such as Adidas UK and EJDAR, Atlanta-born and London-raised Reese Cooper’s inspired approach to menswear is evident in the details. The collection embodies a sense of self-made Americana through its utilization of classic menswear tropes: collegiate scarves and colorblocked varsity jackets pair effortlessly with stonewashed and hand-painted denim. Implementing a diverse array of materials, Reese Cooper adds upscale accents to garments via Italian wool while achieving a sense of down-to-Earth luxury through Japanese wools. With the release of “Water Is More Precious Than Gold,” a small collection designed to bring aid to the still-suffering residents of Flint, Michigan, Cooper proves himself to be more than simply a designer. The Los Angeles-based menswear brand features U.S. Army duffle bags converted into reliable outerwear and repurposed flannel shirts woven into hardy half-zip tops. Sound tailoring and fine attention to detail frame this men’s line as a symbol of youth culture at large, and with mentors like Virgil Abloh and Tremaine Emory of No Vacancy Inn, it is clear why Reese Cooper is being lauded as one of fashion’s up-and-coming stars.