Established in Milan, Italy in 1913 by Mario Prada, and pushed to global prominence by granddaughter Miuccia, the Italian luxury label is known worldwide for its strong design principles and aura of offhand sophistication. Rising in the 1980s with a series of durable, now signature nylon totes and Saffiano calfskin bags, the label’s collections have thrived on their consistent defiance of high-end standards. Miuccia’s Prada has carefully balanced industrial innovation with artisanal tradition, in the process delivering some of the most iconic high-end apparel and accessory designs in living memory. Always crafting its products in Italy, but always also seeking the next relevant move forward, Prada looks outwards while maintaining a lineage that respects history and demands quality.
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