Hugo Shoes

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

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Hugo - Navy Zero Tennis Sneakers

Hugo

Navy Zero Tennis Sneakers

$180 $106

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$180 $108

Hugo - Black Zero Hito Sneakers

Hugo

Black Zero Hito Sneakers

$160 $110

Hugo - Grey Reverse Logo Patch High-Top Sneakers

Hugo

Grey Reverse Logo Patch High-Top Sneakers

$160 $112

Hugo - Red Matrix Sneakers

Hugo

Red Matrix Sneakers

$215 $116

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

$180 $119

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$250 $128

Hugo - White Zero Hito High-Top Sneakers

Hugo

White Zero Hito High-Top Sneakers

$210 $134

Hugo - White Matrix Sneakers

Hugo

White Matrix Sneakers

$215 $135

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$210 $141

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$210 $143

Hugo - White Zero Tennis Sneakers

Hugo

White Zero Tennis Sneakers

$250 $155

Hugo - Off-White Leather Chevron Sneakers

Hugo

Off-White Leather Chevron Sneakers

$300 $159

Hugo - White Hybrid Sneakers

Hugo

White Hybrid Sneakers

$285 $165

Hugo - Black Atom Sneakers

Hugo

Black Atom Sneakers

$315 $186

Hugo - White Atom High-Top Sneakers

Hugo

White Atom High-Top Sneakers

$300 $189

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$300 $207

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

$330 $208

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$350 $214

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$300 $231

Hugo - Black Impact Boots

Hugo

Black Impact Boots

$350 $245

Hugo - Off-White Atom Running Sneakers

Hugo

Off-White Atom Running Sneakers

$255

Hugo - Black Atom Running Sneakers

Hugo

Black Atom Running Sneakers

$255

Hugo - Black Low Futurist Tennis Sneakers

Hugo

Black Low Futurist Tennis Sneakers

$255

Hugo - Black Appeal Derbys

Hugo

Black Appeal Derbys

$265

Hugo - Silver Atom Sneakers

Hugo

Silver Atom Sneakers

$295

Hugo - Black Scout Desb Boots

Hugo

Black Scout Desb Boots

$350

Hugo - Black Impact Derbys

Hugo

Black Impact Derbys

$350

Hugo - Black Impact B-01 Boots

Hugo

Black Impact B-01 Boots

$420