Gosha Rubchinskiy Sweaters

A new generation of streetwear emerges in the alternate universe of Gosha Rubchinskiy, who founded his eponymous brand in 2008. The Russian designer’s skate culture-inspired men’s ready-to-wear line recalls 1980s hip-hop and Soviet-era street style while establishing its own powerfully contemporary aesthetic. Classic crewneck t-shirts and sweatshirts come emblazoned with logo prints in Cyrillic and Mandarin, and logos combining the flags of the Russian Federation and the People’s Republic of China contribute a tongue-in-cheek nod to the two nations’ political tensions.

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