Comme des Garçons, the pioneering Japanese label headed by Rei Kawakubo, introduced its PLAY diffusion line in 2002. Devoted to wardrobe basics with a nod to pattern, the line’s minimalist knits are always adorned with variations on its iconic bug-eyed heart logo designed by New York artist Filip Pagowski. Casual menswear pieces including t-shirts, polos, sweatshirts, button-down shirts, and Converse All-Star sneakers are subtly reinvented with stripes, polka dots, and graphics. PLAY approaches the casual wardrobe with an avant-garde eye for logos and branding.
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