With the desire to mix the worlds of skateboarding and fashion, pro-skater Alex Olson launched Bianca Chandon in 2014. The label’s name references both Studio 54 socialite Bianca Jagger and Olson’s own ‘designer’ and ‘champagne’ sounding middle name, and indeed, its collections draw much of their inspiration from the easy swagger and revelry of 70s counter culture. Apart from raucous 70s New York clubs and the fitted outfits of golden age California skaters, Olson’s label looks towards the ‘anti-fashion’ aesthetics of early 90s Purple magazine and late 80s voguing culture, bringing about a unique merging of styles. Bianca Chandon’s collections feature colorful streetwear in low number runs. Boldly designed graphic and ‘read-me’ caps, hoodies, tops, lounge pants, accessories, and skateboards conform to Olson’s maxim that, in skateboarding as in fashion, style is ultimately what wins the competition.