The home of quintessential luxury denim and separates, FRAME embodies the chic bohemian spirit of the city of angels. The label was founded in 2012 by Sweden-born Jens Grede and Erik Torstensson with an elusive mission: to deliver the perfect pair of blue jeans. Since its mono-product beginnings, the LA-based brand has evolved into a full-fledged lifestyle brand, offering contemporary classics and wardrobe staples like denim ranging from distressed and slouchy to carefully whiskered and formfitting. With its quality constructions that promise to outlast trends, FRAME makes effortless California luxury for all seasons.