SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Ivory Sherpa Bucket Bag

SJYP

Ivory Sherpa Bucket Bag

$210

SJYP - Green Panelled Logo Hoodie

SJYP

Green Panelled Logo Hoodie

$265

SJYP - SSENSE Exclusive Pink Logo T-Shirt

SJYP

SSENSE Exclusive Pink Logo T-Shirt

$110 $74

SJYP - White Panelled Logo Hoodie

SJYP

White Panelled Logo Hoodie

$265 $164

SJYP - Grey Blueprint Hoodie

SJYP

Grey Blueprint Hoodie

$275 $127

SJYP - Grey Neck Band T-Shirt Dress

SJYP

Grey Neck Band T-Shirt Dress

$250 $133

SJYP - Grey Stripe Wide Lounge Pants

SJYP

Grey Stripe Wide Lounge Pants

$410 $185

SJYP - Blue Destroyed Hem Jeans

SJYP

Blue Destroyed Hem Jeans

$295 $192

SJYP - White 'In A Dream' Long Sleeve T-Shirt

SJYP

White 'In A Dream' Long Sleeve T-Shirt

$210 $145

SJYP - Black Neck Band T-Shirt Dress

SJYP

Black Neck Band T-Shirt Dress

$250

SJYP - White Box Logo T-Shirt

SJYP

White Box Logo T-Shirt

$130 $77

SJYP - Blue Side Cut-Off Jeans

SJYP

Blue Side Cut-Off Jeans

$310 $167

SJYP - Grey Logo Sweatshirt

SJYP

Grey Logo Sweatshirt

$280 $182

SJYP - Blue Denim Cut-Off Miniskirt

SJYP

Blue Denim Cut-Off Miniskirt

$280 $176

SJYP - White Blueprint T-Shirt

SJYP

White Blueprint T-Shirt

$160 $82

SJYP - Black Blueprint T-Shirt

SJYP

Black Blueprint T-Shirt

$160 $91

SJYP - Blue Stripe Tape Track Jacket

SJYP

Blue Stripe Tape Track Jacket

$475 $238

SJYP - Blue Denim Cut-Out Skirt

SJYP

Blue Denim Cut-Out Skirt

$280 $157

SJYP - Blue Stripe Tape Track Pants

SJYP

Blue Stripe Tape Track Pants

$410 $185

SJYP - Blue Wide Cut Jeans

SJYP

Blue Wide Cut Jeans

$390 $117

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

$130 $62

SJYP - Blue Unbalanced Hem Straight-Leg Jeans

SJYP

Blue Unbalanced Hem Straight-Leg Jeans

$360 $184

SJYP - Black Ribbon Tie Sweatshirt

SJYP

Black Ribbon Tie Sweatshirt

$240 $122

SJYP - Black Back Tied T-Shirt

SJYP

Black Back Tied T-Shirt

$225 $74

SJYP - SSENSE Exclusive Black Denim Cut-Off Miniskirt

SJYP

SSENSE Exclusive Black Denim Cut-Off Miniskirt

$315 $205

SJYP - Blue Patched Cut-Off Jeans

SJYP

Blue Patched Cut-Off Jeans

$370 $189

SJYP - Blue Denim Button Dress

SJYP

Blue Denim Button Dress

$310 $195

SJYP - Blue Denim Unbalanced Bottom Cut Skirt

SJYP

Blue Denim Unbalanced Bottom Cut Skirt

$440 $198

SJYP - Blue Ripped Hem Jeans

SJYP

Blue Ripped Hem Jeans

$325 $153

SJYP - Blue Washed Denim Jacket

SJYP

Blue Washed Denim Jacket

$615 $320

SJYP - Red & Pink Knit Off-the-Shoulder Sweater

SJYP

Red & Pink Knit Off-the-Shoulder Sweater

$325 $169

SJYP - Navy & White Knit Off-the-Shoulder Sweater

SJYP

Navy & White Knit Off-the-Shoulder Sweater

$325 $169

SJYP - White & Green 'California Club' Tee Dress

SJYP

White & Green 'California Club' Tee Dress

$200 $118

SJYP - White Side Strap T-Shirt

SJYP

White Side Strap T-Shirt

$190 $99

SJYP - Blue Denim Button Front Bustier

SJYP

Blue Denim Button Front Bustier

$365 $193

SJYP - White Ribbon Tie Sweatshirt

SJYP

White Ribbon Tie Sweatshirt

$240 $122

SJYP - Blue Reverse Detail Denim Jacket

SJYP

Blue Reverse Detail Denim Jacket

$600 $204

SJYP - Blue Denim Roll-Up Shorts

SJYP

Blue Denim Roll-Up Shorts

$305 $165

SJYP - White Denim Button Front Bustier

SJYP

White Denim Button Front Bustier

$365 $157

SJYP - Blue Denim Ribbon Tie Jacket

SJYP

Blue Denim Ribbon Tie Jacket

$545 $251

SJYP - SSENSE Exclusive Black Ripped Boyfriend Jeans

SJYP

SSENSE Exclusive Black Ripped Boyfriend Jeans

$310 $161

SJYP - Black Side Strap T-Shirt

SJYP

Black Side Strap T-Shirt

$190 $99