Ashley Williams

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams was tapped to join Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent, designing with the collective for two seasons before making her solo runway debut for Spring 2015. An eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitably British charm, the NEWGEN-sponsored designer’s womenswear encompasses the exuberant and irreverent spirit of her generation. Cheeky slogans and delightfully campy graphics adorn oversized t-shirts and sweatshirts, with bags and accessories embellished with off-beat details. Unabashedly feminine dresses and miniskirts play with cool borrowed-from-the-boys streetwear, including oversized bomber jackets, fleece hoodies, and t-shirt dresses.

Ashley Williams - Black & Transparent  'Bad' Hair Clips

Ashley Williams

Black & Transparent 'Bad' Hair Clips

¥11000

Ashley Williams - Black Bow Earrings

Ashley Williams

Black Bow Earrings

¥14500

Ashley Williams - SSENSE Exclusive Black & Transparent 'Girls/Boys' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Girls/Boys' Hair Clips

¥15000

Ashley Williams - SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Angel/Devil' Hair Clips

¥15000

Ashley Williams - White Cosmic Wonder T-Shirt

Ashley Williams

White Cosmic Wonder T-Shirt

¥15500

Ashley Williams - SSENSE Exclusive Black & Transparent  'Womyn' Hair Clips

Ashley Williams

SSENSE Exclusive Black & Transparent 'Womyn' Hair Clips

¥16500

Ashley Williams - White Power Nap Long Sleeve T-Shirt

Ashley Williams

White Power Nap Long Sleeve T-Shirt

¥17000

Ashley Williams - Pink Cherub Devil Long Sleeve T-Shirt

Ashley Williams

Pink Cherub Devil Long Sleeve T-Shirt

¥17000

Ashley Williams - Black & Transparent 'Fuck' Drop Earrings

Ashley Williams

Black & Transparent 'Fuck' Drop Earrings

¥19500

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Lounge Pants

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Lounge Pants

¥19500

Ashley Williams - Pink Cherub Devil Jogger Lounge Pants

Ashley Williams

Pink Cherub Devil Jogger Lounge Pants

¥19500

Ashley Williams - SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

Ashley Williams

SSENSE Exclusive Purple Tie Dye 'Power Nap' Lounge Pants

¥20500

Ashley Williams - Brown & Green Kate Tote

Ashley Williams

Brown & Green Kate Tote

¥20500

Ashley Williams - SSENSE Exclusive White Cosmic Wonder Hoodie

Ashley Williams

SSENSE Exclusive White Cosmic Wonder Hoodie

¥22500

Ashley Williams - SSENSE Exclusive Green & Brown Camo Tropic Shorts

Ashley Williams

SSENSE Exclusive Green & Brown Camo Tropic Shorts

¥22500

Ashley Williams - SSENSE Exclusive Purple Tie-Dye 'Power Nap' Hoodie

Ashley Williams

SSENSE Exclusive Purple Tie-Dye 'Power Nap' Hoodie

¥24500

Ashley Williams - Silver Glitter Kate Tote

Ashley Williams

Silver Glitter Kate Tote

¥24500

Ashley Williams - SSENSE Exclusive Green & Black Tiger Pouch

Ashley Williams

SSENSE Exclusive Green & Black Tiger Pouch

¥27500

Ashley Williams - Purple & Black Tiger Pouch

Ashley Williams

Purple & Black Tiger Pouch

¥27500

Ashley Williams - SSENSE Exclusive Green & Brown Camo Miriam Dress

Ashley Williams

SSENSE Exclusive Green & Brown Camo Miriam Dress

¥52000

Ashley Williams - Black Fleece Happy Sperm Juju Pullover

Ashley Williams

Black Fleece Happy Sperm Juju Pullover

¥52000

Ashley Williams - Brown Faux-Fur Leopard Puffa Jacket

Ashley Williams

Brown Faux-Fur Leopard Puffa Jacket

¥54000

Ashley Williams - Purple Fleece Juju Pullover

Ashley Williams

Purple Fleece Juju Pullover

¥55000

Ashley Williams - SSENSE Exclusive Green Fleece Salem Tiger Hoodie

Ashley Williams

SSENSE Exclusive Green Fleece Salem Tiger Hoodie

¥55000

Ashley Williams - SSENSE Exclusive Brown & Green Camo Jacket

Ashley Williams

SSENSE Exclusive Brown & Green Camo Jacket

¥58000

Ashley Williams - Brown Tiger Dolly Coat

Ashley Williams

Brown Tiger Dolly Coat

¥78000