A.W.A.K.E. MODE

Eccentric and feminine womenswear label A.W.A.K.E. MODE—‘All Wonderful Adventures Kindle Ethusiasm’—was founded in 2012 by Russian-born and Belgian-raised multi-hyphenate designer Natalia Alaverdian. Drawing upon an eclectic variety of references, both global and personal, including costume history, film, nature, and Japanese art, the London-based brand’s idiosyncratic creations amply reinforce the venturesome ethos evoked by its acronymic name. Whimsical separates blow the contours of classic tailoring delightfully out of proportion, with origami-inspired pleats and folds adding sculptural intrigue to outerwear, and unexpected details such as oversized buttons and exaggerated slits lending an artfully deconstructed impression to trousers and tops. Lighthearted and girlish with a hint of playful irony, Alaverdian’s collections unveil a conceptual, narrative-driven approach to ready-to-wear.

A.W.A.K.E. MODE - Black Lucy Tote

A.W.A.K.E. MODE

Black Lucy Tote

$265

A.W.A.K.E. MODE - White Small Padded Lucy Tote

A.W.A.K.E. MODE

White Small Padded Lucy Tote

$265

A.W.A.K.E. MODE - Black Rollercoaster Blouse

A.W.A.K.E. MODE

Black Rollercoaster Blouse

$520

A.W.A.K.E. MODE - Black Rave Trousers

A.W.A.K.E. MODE

Black Rave Trousers

$530

A.W.A.K.E. MODE - Beige & Brown Gingham Mailbox Turtleneck

A.W.A.K.E. MODE

Beige & Brown Gingham Mailbox Turtleneck

$550

A.W.A.K.E. MODE - Black Patent Back-To-Front Skirt

A.W.A.K.E. MODE

Black Patent Back-To-Front Skirt

$600

A.W.A.K.E. MODE - Beige & Brown Gingham Kioto Rave Trousers

A.W.A.K.E. MODE

Beige & Brown Gingham Kioto Rave Trousers

$605

A.W.A.K.E. MODE - Beige Mailbox Bodysuit

A.W.A.K.E. MODE

Beige Mailbox Bodysuit

$635

A.W.A.K.E. MODE - Black Mailbox Bodysuit

A.W.A.K.E. MODE

Black Mailbox Bodysuit

$635

A.W.A.K.E. MODE - Black Patent Back-To-Front Trousers

A.W.A.K.E. MODE

Black Patent Back-To-Front Trousers

$755

A.W.A.K.E. MODE - Beige Business Woman Shirt

A.W.A.K.E. MODE

Beige Business Woman Shirt

$765

A.W.A.K.E. MODE - Beige Unbutton Me Seagull Top

A.W.A.K.E. MODE

Beige Unbutton Me Seagull Top

$795

A.W.A.K.E. MODE - Tan Lucy Big Bag Tote

A.W.A.K.E. MODE

Tan Lucy Big Bag Tote

$840

A.W.A.K.E. MODE - Beige Pirt Pants-Skirt

A.W.A.K.E. MODE

Beige Pirt Pants-Skirt

$905

A.W.A.K.E. MODE - Black Patent Trinity Coat

A.W.A.K.E. MODE

Black Patent Trinity Coat

$1495