A.W.A.K.E. MODE Clothing

Eccentric and feminine womenswear label A.W.A.K.E. MODE—‘All Wonderful Adventures Kindle Ethusiasm’—was founded in 2012 by Russian-born and Belgian-raised multi-hyphenate designer Natalia Alaverdian. Drawing upon an eclectic variety of references, both global and personal, including costume history, film, nature, and Japanese art, the London-based brand’s idiosyncratic creations amply reinforce the venturesome ethos evoked by its acronymic name. Whimsical separates blow the contours of classic tailoring delightfully out of proportion, with origami-inspired pleats and folds adding sculptural intrigue to outerwear, and unexpected details such as oversized buttons and exaggerated slits lending an artfully deconstructed impression to trousers and tops. Lighthearted and girlish with a hint of playful irony, Alaverdian’s collections unveil a conceptual, narrative-driven approach to ready-to-wear.

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A.W.A.K.E. MODE - Black Patent Trinity Coat

A.W.A.K.E. MODE

Black Patent Trinity Coat

$1492.7 $776

A.W.A.K.E. MODE - Beige Unbutton Me Seagull Top

A.W.A.K.E. MODE

Beige Unbutton Me Seagull Top

$796.95 $638

A.W.A.K.E. MODE - Beige Pirt Pants-Skirt

A.W.A.K.E. MODE

Beige Pirt Pants-Skirt

$904.48 $597

A.W.A.K.E. MODE - Beige Oversized Wool Scully Blazer

A.W.A.K.E. MODE

Beige Oversized Wool Scully Blazer

$1182.78 $532

A.W.A.K.E. MODE - Black Mailbox Bodysuit

A.W.A.K.E. MODE

Black Mailbox Bodysuit

$632.5 $481

A.W.A.K.E. MODE - Black Button-Up Blouse

A.W.A.K.E. MODE

Black Button-Up Blouse

$853.88 $418

A.W.A.K.E. MODE - Beige Mailbox Bodysuit

A.W.A.K.E. MODE

Beige Mailbox Bodysuit

$632.5 $417

A.W.A.K.E. MODE - Black Sailor Trousers

A.W.A.K.E. MODE

Black Sailor Trousers

$841.23 $412

A.W.A.K.E. MODE - Off-White Josie Blouse

A.W.A.K.E. MODE

Off-White Josie Blouse

$619.85 $384

A.W.A.K.E. MODE - Black Rave Trousers

A.W.A.K.E. MODE

Black Rave Trousers

$531.3 $377

A.W.A.K.E. MODE - Black Rollercoaster Blouse

A.W.A.K.E. MODE

Black Rollercoaster Blouse

$518.65 $368

A.W.A.K.E. MODE - Black Patent Back-To-Front Skirt

A.W.A.K.E. MODE

Black Patent Back-To-Front Skirt

$598.95 $347

A.W.A.K.E. MODE - Beige Business Woman Shirt

A.W.A.K.E. MODE

Beige Business Woman Shirt

$765.33 $344

A.W.A.K.E. MODE - Beige Wool Winona High-Waisted Trousers

A.W.A.K.E. MODE

Beige Wool Winona High-Waisted Trousers

$702.08 $309

A.W.A.K.E. MODE - Beige Point Collar Shirt

A.W.A.K.E. MODE

Beige Point Collar Shirt

$461.73 $263

A.W.A.K.E. MODE - Pink Flared Skirt

A.W.A.K.E. MODE

Pink Flared Skirt

$417.45 $246

A.W.A.K.E. MODE - Beige Scoop Neck Top

A.W.A.K.E. MODE

Beige Scoop Neck Top

$493.35 $242