Founded initially in 1988, Versace Jeans Couture imparted the label’s essence through the ideal everyday fabric: denim. Resurrected in 2019, the brand’s present-day iteration introduces a modern twist to its foundational spirit of irreverence and playfulness. Exemplifying both past and present, the label features trademark colorways and baroque-style patterns alongside contemporary motifs. Versace Jeans Couture disregards traditional rules in its daring coalescence of disparate sentiments—haute couture is brought into the realm of streetwear while nostalgia-steeped elements intermix with of-the-moment flair. The original emphasis on the body’s sensuality, as accentuated in Gianni Versace’s historical campaigns, is retained through classic silhouettes and luxe textiles that effortlessly flatter the form. Versace Jeans Couture reinterprets the Italian house’s world through a new generation’s perspective, balancing divergent elements on two sides of the same coin.