Name. Clothing

Noriyuki Shimizu founded Name. in 2011 under the alias ‘I am’, completing a perfectly frank sentence reflecting the curatorially direct and starkly defined basics of his menswear label. With a degree from Tokyo’s Bunka Fashion School of Design, Shimizu pairs his prestigious industry training with a more academic reference, Walter Benjamin’s “The Work of Art in the Age of Mechanical Reproduction”. Quoting the cultural critic’s essay as the brand’s mantra, Name. strives to “deconstruct and reconstruct” garments, reinterpreting the fundamentals of visual design. A metamorphosis of classic tailoring is witnessed in the dropped shoulders of oversized sweatshirts, dramatic wide-legged trousers, and panelled denim. Corduroy and poplin textures meet an earth tone palette which is occasionally interrupted by pops of neon, graphic patterns, and leather motorcycle jackets. Distressed knits, unfinished hemlines, and asymmetric constructions showcase that, above all, Name. emanates a distinctly non-conforming attitude.

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Name. - Black Wool Easy Trousers

Name.

Black Wool Easy Trousers

$537.63 $344

Name. - Navy Nylon Track Pants

Name.

Navy Nylon Track Pants

$512.33 $287

Name. - Purple Side Line Track Pants

Name.

Purple Side Line Track Pants

$512.33 $292

Name. - Purple Plaid Trousers

Name.

Purple Plaid Trousers

$537.63 $269

Name. - Navy & Green Multi Striped T-Shirt

Name.

Navy & Green Multi Striped T-Shirt

$221.38 $166

Name. - Navy Long Sleeve Football T-Shirt

Name.

Navy Long Sleeve Football T-Shirt

$411.13 $222

Name. - Purple Plaid Oversized Shirt

Name.

Purple Plaid Oversized Shirt

$581.9 $338

Name. - Khaki Matelasse Twill Trousers

Name.

Khaki Matelasse Twill Trousers

$512.33 $461

Name. - Purple Polo Long Sleeve Shirt

Name.

Purple Polo Long Sleeve Shirt

$455.4 $282

Name. - Brown Moleskin Overalls

Name.

Brown Moleskin Overalls

$721.05 $368

Name. - Brown Padded Coach Jacket

Name.

Brown Padded Coach Jacket

$1018.33 $672

Name. - Yellow Unfinished Hem Sweatshirt

Name.

Yellow Unfinished Hem Sweatshirt

$354.2 $191

Name. - Black Wool Tailored Blazer

Name.

Black Wool Tailored Blazer

$967.73 $658

Name. - Black Waterproof Cropped Trousers

Name.

Black Waterproof Cropped Trousers

$392.15 $208

Name. - Reversible Burgundy Track Jacket

Name.

Reversible Burgundy Track Jacket

$721.05 $397

Name. - Navy Nylon Track Jacket

Name.

Navy Nylon Track Jacket

$784.3 $416

Name. - White Patch Hoodie

Name.

White Patch Hoodie

$493.35 $252

Name. - Reversible Black Track Jacket

Name.

Reversible Black Track Jacket

$721.05 $397

Name. - Blue Waffle Tank Top

Name.

Blue Waffle Tank Top

$164.45 $92

Name. - Green Dolman Sleeve Polo

Name.

Green Dolman Sleeve Polo

$379.5 $197

Name. - Green Striped Trim Pocket T-Shirt

Name.

Green Striped Trim Pocket T-Shirt

$240.35 $135

Name. - Blue Stripe Pocket T-Shirt

Name.

Blue Stripe Pocket T-Shirt

$227.7 $125

Name. - Black Pilled Turtleneck

Name.

Black Pilled Turtleneck

$297.28 $193

Name. - Grey Layered Baseball Shirt

Name.

Grey Layered Baseball Shirt

$569.25 $398

Name. - Yellow Patch Shorts

Name.

Yellow Patch Shorts

$404.8 $283