Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Travel Away Suit

Hugo

Black Travel Away Suit

$1085

Hugo - Navy Check Arti/Hesten Suit

Hugo

Navy Check Arti/Hesten Suit

$960

Hugo - Black Virgin Wool Astian/Hets Suit

Hugo

Black Virgin Wool Astian/Hets Suit

$900

Hugo - Blue Virgin Wool Astian/Hets Suit

Hugo

Blue Virgin Wool Astian/Hets Suit

$900

Hugo - Black Check Anfred 193 Blazer

Hugo

Black Check Anfred 193 Blazer

$880

Hugo - Black Away Suit

Hugo

Black Away Suit

$840

Hugo - Navy Away Suit

Hugo

Navy Away Suit

$840

Hugo - Grey Check Arti/Hesten Suit

Hugo

Grey Check Arti/Hesten Suit

$840

Hugo - Navy Wool Blazer

Hugo

Navy Wool Blazer

$815

Hugo - Green Down Melmus 1941 Coat

Hugo

Green Down Melmus 1941 Coat

$815

Hugo - Black Down Melmus1941 Jacket

Hugo

Black Down Melmus1941 Jacket

$815

Hugo - Navy & Grey Check Astian & Hets Suit

Hugo

Navy & Grey Check Astian & Hets Suit

$720

Hugo - Orange Malox Coat

Hugo

Orange Malox Coat

$720

Hugo - Navy Striped Arti 193 Blazer

Hugo

Navy Striped Arti 193 Blazer

$690

Hugo - Black Down Brion1941 Puffer Jacket

Hugo

Black Down Brion1941 Puffer Jacket

$565

Hugo - Off-White Sherpa Merlon 1941 Coat

Hugo

Off-White Sherpa Merlon 1941 Coat

$565

Hugo - Black Check Malte 1941 Coat

Hugo

Black Check Malte 1941 Coat

$565

Hugo - Brown Malte 1941 Coat

Hugo

Brown Malte 1941 Coat

$565

Hugo - Khaki & Navy Bentrio 1941 Half-Zip Jacket

Hugo

Khaki & Navy Bentrio 1941 Half-Zip Jacket

$565

Hugo - Black Malte 1941 Coat

Hugo

Black Malte 1941 Coat

$565

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

$565

Hugo - Grey Down Biron Jacket

Hugo

Grey Down Biron Jacket

$565

Hugo - Grey Down Balin 1941 Jacket

Hugo

Grey Down Balin 1941 Jacket

$505

Hugo - Black Virgin Wool Balno 1941 Coat

Hugo

Black Virgin Wool Balno 1941 Coat

$505

Hugo - Navy Belino Coat

Hugo

Navy Belino Coat

$505

Hugo - Black Impact Boots

Hugo

Black Impact Boots

$460

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$460

Hugo - Green Baltino1941 Puffer Vest

Hugo

Green Baltino1941 Puffer Vest

$445

Hugo - Black Wool Sambre Sweater

Hugo

Black Wool Sambre Sweater

$445

Hugo - Navy Bill Jacket

Hugo

Navy Bill Jacket

$445

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

$435

Hugo - Off-White Leather Chevron Sneakers

Hugo

Off-White Leather Chevron Sneakers

$415

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$395

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$395

Hugo - White Atom High-Top Sneakers

Hugo

White Atom High-Top Sneakers

$395

Hugo - Tan Canvas Jacket

Hugo

Tan Canvas Jacket

$380

Hugo - Black Record Vintage Duffle Bag

Hugo

Black Record Vintage Duffle Bag

$365

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$345

Hugo - Red & Black Unisex-Z Scarf

Hugo

Red & Black Unisex-Z Scarf

$315

Hugo - Black Denim Flap Pocket Jacket

Hugo

Black Denim Flap Pocket Jacket

$315

Hugo - Black Victorian 3 Belt Bag

Hugo

Black Victorian 3 Belt Bag

$305

Hugo - Black Wool Slusson Turtleneck

Hugo

Black Wool Slusson Turtleneck

$290

Hugo - Grey Wool Zander Trousers

Hugo

Grey Wool Zander Trousers

$290

Hugo - Navy Cashmere Harlys Trousers

Hugo

Navy Cashmere Harlys Trousers

$290

Hugo - Brown Slusson Sweater

Hugo

Brown Slusson Sweater

$290

Hugo - Black Solid Stripe Trousers

Hugo

Black Solid Stripe Trousers

$290

Hugo - Blue Solid Relaxed-Fit Jeans

Hugo

Blue Solid Relaxed-Fit Jeans

$290

Hugo - White Zero Hito High-Top Sneakers

Hugo

White Zero Hito High-Top Sneakers

$275

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$275

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$275

Hugo - Black Glason Trousers

Hugo

Black Glason Trousers

$265

Hugo - Navy Corduroy Trousers

Hugo

Navy Corduroy Trousers

$265

Hugo - Grey Glason Trousers

Hugo

Grey Glason Trousers

$265

Hugo - Black Leather 3D Stitching Gloves

Hugo

Black Leather 3D Stitching Gloves

$265

Hugo - Khaki Liam Payne Edition Zennet Trousers

Hugo

Khaki Liam Payne Edition Zennet Trousers

$265

Hugo - Black Zeyro Trousers

Hugo

Black Zeyro Trousers

$265

Hugo - Grey Logo Backpack

Hugo

Grey Logo Backpack

$265

Hugo - Khaki German Solid Trousers

Hugo

Khaki German Solid Trousers

$255

Hugo - Navy Striped Hesten Trousers

Hugo

Navy Striped Hesten Trousers

$255

Hugo - Navy Wool Zander Trousers

Hugo

Navy Wool Zander Trousers

$255