Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - White RS Tape Socks

Hugo

White RS Tape Socks

$15

Hugo - Two-Pack Black & Red Reverse Logo Socks

Hugo

Two-Pack Black & Red Reverse Logo Socks

$20

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

$20

Hugo - Navy X 540 Logo Cap

Hugo

Navy X 540 Logo Cap

$50

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$250

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$395

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

$250

Hugo - Grey Reverse Logo Patch High-Top Sneakers

Hugo

Grey Reverse Logo Patch High-Top Sneakers

$210

Hugo - Black Leather Gildor Belt

Hugo

Black Leather Gildor Belt

$110

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

$20

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

$20

Hugo - Black Errik Shirt

Hugo

Black Errik Shirt

$150

Hugo - Black Glason Trousers

Hugo

Black Glason Trousers

$265

Hugo - Navy Zero Tennis Sneakers

Hugo

Navy Zero Tennis Sneakers

$250

Hugo - Silver E-Bolt Bangle Bracelet

Hugo

Silver E-Bolt Bangle Bracelet

$120

Hugo - Black Away Suit

Hugo

Black Away Suit

$840

Hugo - Navy Wool Hendris Trousers

Hugo

Navy Wool Hendris Trousers

$255

Hugo - Green Wool Zander Trousers

Hugo

Green Wool Zander Trousers

$255

Hugo - Black Virgin Wool Harlys Trousers

Hugo

Black Virgin Wool Harlys Trousers

$255

Hugo - Black German Solid Trousers

Hugo

Black German Solid Trousers

$255

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$95

Hugo - Black Virgin Wool Balno 1941 Coat

Hugo

Black Virgin Wool Balno 1941 Coat

$505

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

$165

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

$20

Hugo - Black Dalkutta Sweatshirt

Hugo

Black Dalkutta Sweatshirt

$255

Hugo - Grey Glason Trousers

Hugo

Grey Glason Trousers

$265

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

$100

Hugo - Grey Wool Mix Scarf

Hugo

Grey Wool Mix Scarf

$150

Hugo - Black Ero3-W Printed Extra Slim Shirt

Hugo

Black Ero3-W Printed Extra Slim Shirt

$175

Hugo - Black Giuni Belt

Hugo

Black Giuni Belt

$150

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$230

Hugo - White Dyderabad Long Sleeve T-Shirt

Hugo

White Dyderabad Long Sleeve T-Shirt

$125

Hugo - Black Hening Trousers

Hugo

Black Hening Trousers

$255

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

$55

Hugo - Black Polka Dot Neck Tie

Hugo

Black Polka Dot Neck Tie

$110

Hugo - Black Impact Boots

Hugo

Black Impact Boots

$460

Hugo - Black Down Brion1941 Puffer Jacket

Hugo

Black Down Brion1941 Puffer Jacket

$565

Hugo - Green Baltino1941 Puffer Vest

Hugo

Green Baltino1941 Puffer Vest

$445

Hugo - Off-White Sherpa Merlon 1941 Coat

Hugo

Off-White Sherpa Merlon 1941 Coat

$565

Hugo - Black Bohemian Zip Boots

Hugo

Black Bohemian Zip Boots

$460

Hugo - Black Check Malte 1941 Coat

Hugo

Black Check Malte 1941 Coat

$565

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$275

Hugo - Black Malte 1941 Coat

Hugo

Black Malte 1941 Coat

$565

Hugo - Silver E-Chain Bracelet

Hugo

Silver E-Chain Bracelet

$170

Hugo - Navy Away Suit

Hugo

Navy Away Suit

$840

Hugo - White Zero Hito High-Top Sneakers

Hugo

White Zero Hito High-Top Sneakers

$275

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$345

Hugo - Black Reversed Logo Doak194 Lounge Pants

Hugo

Black Reversed Logo Doak194 Lounge Pants

$165

Hugo - Green Down Melmus 1941 Coat

Hugo

Green Down Melmus 1941 Coat

$815

Hugo - Black Wool San Antonio Turleneck

Hugo

Black Wool San Antonio Turleneck

$190

Hugo - Brown Malte 1941 Coat

Hugo

Brown Malte 1941 Coat

$565

Hugo - Black Statement B Lanyard Card Holder

Hugo

Black Statement B Lanyard Card Holder

$120

Hugo - Black Zero Hito Sneakers

Hugo

Black Zero Hito Sneakers

$210

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$395

Hugo - Navy Wool Blazer

Hugo

Navy Wool Blazer

$815

Hugo - Orange Wool Degrade Rib Extra Slim Fit Turtleneck

Hugo

Orange Wool Degrade Rib Extra Slim Fit Turtleneck

$230

Hugo - Navy Striped Ermann Shirt

Hugo

Navy Striped Ermann Shirt

$200

Hugo - Black Wool Sambre Sweater

Hugo

Black Wool Sambre Sweater

$445

Hugo - Navy Striped Hesten Trousers

Hugo

Navy Striped Hesten Trousers

$255

Hugo - Navy Check Arti/Hesten Suit

Hugo

Navy Check Arti/Hesten Suit

$960