Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Black Denim Flap Pocket Jacket

Hugo

Black Denim Flap Pocket Jacket

$315

Hugo - Tan Canvas Jacket

Hugo

Tan Canvas Jacket

$380

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$230

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

$90

Hugo - White Dero194 Long Sleeve T-Shirt

Hugo

White Dero194 Long Sleeve T-Shirt

$90

Hugo - Brown Depusi T-Shirt

Hugo

Brown Depusi T-Shirt

$90

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

$90

Hugo - White Danpur T-Shirt

Hugo

White Danpur T-Shirt

$100

Hugo - Black Dero194 T-Shirt

Hugo

Black Dero194 T-Shirt

$55

Hugo - Tan Solid Relaxed-Fit Jeans

Hugo

Tan Solid Relaxed-Fit Jeans

$255

Hugo - Blue Solid Relaxed-Fit Jeans

Hugo

Blue Solid Relaxed-Fit Jeans

$290

Hugo - White Dyderabad Long Sleeve T-Shirt

Hugo

White Dyderabad Long Sleeve T-Shirt

$125

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

$115

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

$115

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

$55

Hugo - Black Felip-Sg Belt

Hugo

Black Felip-Sg Belt

$255

Hugo - Silver E-Jack Tie Bar

Hugo

Silver E-Jack Tie Bar

$115

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

$40

Hugo - Black & Red Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Red Reverse Logo Low-Rise Boxer Briefs

$40

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

$50

Hugo - Black Liam Payne Edition Dicago Sweatshirt

Hugo

Black Liam Payne Edition Dicago Sweatshirt

$175

Hugo - White Liam Payne Edition Dicago Sweatshirt

Hugo

White Liam Payne Edition Dicago Sweatshirt

$175

Hugo - Black Liam Payne Edition Dougy T-Shirt

Hugo

Black Liam Payne Edition Dougy T-Shirt

$125

Hugo - White Liam Payne Edition Dougy T-Shirt

Hugo

White Liam Payne Edition Dougy T-Shirt

$125

Hugo - White Liam Payne Edition Dicagolino T-Shirt

Hugo

White Liam Payne Edition Dicagolino T-Shirt

$115

Hugo - Black Liam Payne Edition Dicagolino T-Shirt

Hugo

Black Liam Payne Edition Dicagolino T-Shirt

$115

Hugo - Black Liam Payne Edition Daschkent Lounge Pants

Hugo

Black Liam Payne Edition Daschkent Lounge Pants

$200

Hugo - Khaki Liam Payne Edition Zennet Trousers

Hugo

Khaki Liam Payne Edition Zennet Trousers

$265

Hugo - Black Liam Payne Edition Kombinat Fanny Pack

Hugo

Black Liam Payne Edition Kombinat Fanny Pack

$220

Hugo - Red Money Clip Card Holder

Hugo

Red Money Clip Card Holder

$170

Hugo - Black Hening Trousers

Hugo

Black Hening Trousers

$255

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

$55

Hugo - Black Wallet & Keychain Set

Hugo

Black Wallet & Keychain Set

$195

Hugo - Black Wool Hening Trousers

Hugo

Black Wool Hening Trousers

$255

Hugo - Black Virgin Wool Astian/Hets Suit

Hugo

Black Virgin Wool Astian/Hets Suit

$900

Hugo - Blue Virgin Wool Astian/Hets Suit

Hugo

Blue Virgin Wool Astian/Hets Suit

$900

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

$115

Hugo - Navy Suede Cult Chelsea Boots

Hugo

Navy Suede Cult Chelsea Boots

$395

Hugo - Black Cult Buckle Boots

Hugo

Black Cult Buckle Boots

$435

Hugo - Black Zero Hito Sneakers

Hugo

Black Zero Hito Sneakers

$210

Hugo - Grey Logo Multi-Pocket Belt Bag

Hugo

Grey Logo Multi-Pocket Belt Bag

$195

Hugo - Navy Logo Multi-Pocket Belt Bag

Hugo

Navy Logo Multi-Pocket Belt Bag

$195

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

$20

Hugo - Khaki Suede Cult Chelsea Boots

Hugo

Khaki Suede Cult Chelsea Boots

$395

Hugo - Silver E-Collage Squared Cufflinks

Hugo

Silver E-Collage Squared Cufflinks

$120

Hugo - Black Dapriz T-Shirt

Hugo

Black Dapriz T-Shirt

$115

Hugo - Grey Dapriz T-Shirt

Hugo

Grey Dapriz T-Shirt

$115

Hugo - White Dessay T-Shirt

Hugo

White Dessay T-Shirt

$115

Hugo - Black Danzio Lounge Pants

Hugo

Black Danzio Lounge Pants

$230

Hugo - Grey Hening Trousers

Hugo

Grey Hening Trousers

$255

Hugo - Black Pinstripe Zander Trousers

Hugo

Black Pinstripe Zander Trousers

$255

Hugo - Blue Pinstripe Zander Trousers

Hugo

Blue Pinstripe Zander Trousers

$255

Hugo - Black Urban B Waist Bag

Hugo

Black Urban B Waist Bag

$220

Hugo - Black Knit Zero High-Top Sneakers

Hugo

Black Knit Zero High-Top Sneakers

$275

Hugo - Black Zeyro Trousers

Hugo

Black Zeyro Trousers

$265

Hugo - Black Drapani Lounge Pants

Hugo

Black Drapani Lounge Pants

$190

Hugo - Black Dercolano Hoodie

Hugo

Black Dercolano Hoodie

$200

Hugo - Black Daranto Polo

Hugo

Black Daranto Polo

$165

Hugo - Grey Glen Trousers

Hugo

Grey Glen Trousers

$200

Hugo - Black Gyzmo Trousers

Hugo

Black Gyzmo Trousers

$255