Hugo Hoodies & Zipups

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

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Hugo - Black Dangfall Logo Hoodie

Hugo

Black Dangfall Logo Hoodie

$215

Hugo - Grey Wool San Gottardo Sweater

Hugo

Grey Wool San Gottardo Sweater

$230

Hugo - Khaki Wool San Gottardo Sweater

Hugo

Khaki Wool San Gottardo Sweater

$230

Hugo - Black Wool Sambre Sweater

Hugo

Black Wool Sambre Sweater

$445

Hugo - Black Darbin Hoodie

Hugo

Black Darbin Hoodie

$230

Hugo - Black Danoi Short Sleeve Hoodie

Hugo

Black Danoi Short Sleeve Hoodie

$190

Hugo - Black Dalkutta Sweatshirt

Hugo

Black Dalkutta Sweatshirt

$255

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$200

Hugo - Navy Wool San Gottardo Turtleneck Sweater

Hugo

Navy Wool San Gottardo Turtleneck Sweater

$230

Hugo - Black Daipeh Zip Sweatshirt

Hugo

Black Daipeh Zip Sweatshirt

$230

Hugo - Black Durat Zip-Up Hoodie

Hugo

Black Durat Zip-Up Hoodie

$230

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$230

Hugo - Black Dercolano Hoodie

Hugo

Black Dercolano Hoodie

$200