Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

$20

Hugo - White Zero Hito High-Top Sneakers

Hugo

White Zero Hito High-Top Sneakers

$275

Hugo - Black Zero Hito High-Top Sneakers

Hugo

Black Zero Hito High-Top Sneakers

$275

Hugo - White Zero Tenn Sneakers

Hugo

White Zero Tenn Sneakers

$250

Hugo - Black Futurism Tenn Sneakers

Hugo

Black Futurism Tenn Sneakers

$345

Hugo - Grey Reversed Logo Doak193 Lounge Pants

Hugo

Grey Reversed Logo Doak193 Lounge Pants

$165

Hugo - Black Dabul Lounge Pants

Hugo

Black Dabul Lounge Pants

$230

Hugo - Black Donos193 Polo

Hugo

Black Donos193 Polo

$115

Hugo - White Donos193 Polo

Hugo

White Donos193 Polo

$115

Hugo - Black Diamen Crowd Print T-Shirt

Hugo

Black Diamen Crowd Print T-Shirt

$150

Hugo - Yellow Donos193 Polo

Hugo

Yellow Donos193 Polo

$115

Hugo - Black Reversed Logo Doak194 Lounge Pants

Hugo

Black Reversed Logo Doak194 Lounge Pants

$165

Hugo - Black Virgin Wool Harlys Trousers

Hugo

Black Virgin Wool Harlys Trousers

$255

Hugo - Red & Black Unisex-Z Scarf

Hugo

Red & Black Unisex-Z Scarf

$315

Hugo - Black Subway Bifold Wallet

Hugo

Black Subway Bifold Wallet

$155

Hugo - Two-Pack Black & Red Reverse Logo Socks

Hugo

Two-Pack Black & Red Reverse Logo Socks

$20

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

$20

Hugo - Green Down Melmus 1941 Coat

Hugo

Green Down Melmus 1941 Coat

$815

Hugo - Black Darbin Hoodie

Hugo

Black Darbin Hoodie

$230

Hugo - Brown Slusson Sweater

Hugo

Brown Slusson Sweater

$290

Hugo - Black Danoi Short Sleeve Hoodie

Hugo

Black Danoi Short Sleeve Hoodie

$190

Hugo - Black Wool San Antonio Turleneck

Hugo

Black Wool San Antonio Turleneck

$190

Hugo - Black Victorian 3 Belt Bag

Hugo

Black Victorian 3 Belt Bag

$305

Hugo - Navy Zero Tennis Sneakers

Hugo

Navy Zero Tennis Sneakers

$250

Hugo - Brown Malte 1941 Coat

Hugo

Brown Malte 1941 Coat

$565

Hugo - Khaki & Navy Bentrio 1941 Half-Zip Jacket

Hugo

Khaki & Navy Bentrio 1941 Half-Zip Jacket

$565

Hugo - Orange San Giovanni Long Sleeve Polo

Hugo

Orange San Giovanni Long Sleeve Polo

$200

Hugo - Black Reverse Logo Beanie

Hugo

Black Reverse Logo Beanie

$105

Hugo - Grey Kombinat Card Holder

Hugo

Grey Kombinat Card Holder

$120

Hugo - Black Malte 1941 Coat

Hugo

Black Malte 1941 Coat

$565

Hugo - Black Down Melmus1941 Jacket

Hugo

Black Down Melmus1941 Jacket

$815

Hugo - Grey Down Balin 1941 Jacket

Hugo

Grey Down Balin 1941 Jacket

$505

Hugo - Black Solid Stripe Trousers

Hugo

Black Solid Stripe Trousers

$290

Hugo - Black Dakarta Lounge Pants

Hugo

Black Dakarta Lounge Pants

$190

Hugo - Black Dindore Lounge Pants

Hugo

Black Dindore Lounge Pants

$230

Hugo - Black Daschkent Lounge Pants

Hugo

Black Daschkent Lounge Pants

$200

Hugo - Black German Solid Trousers

Hugo

Black German Solid Trousers

$255

Hugo - Black Glen Trousers

Hugo

Black Glen Trousers

$255

Hugo - Navy Corduroy Trousers

Hugo

Navy Corduroy Trousers

$265

Hugo - Black Duxi Zip-Up Sweatshirt

Hugo

Black Duxi Zip-Up Sweatshirt

$230

Hugo - Black Dalkutta Sweatshirt

Hugo

Black Dalkutta Sweatshirt

$255

Hugo - Black Daratschi Hoodie

Hugo

Black Daratschi Hoodie

$200

Hugo - Grey Glason Trousers

Hugo

Grey Glason Trousers

$265

Hugo - Black Dicago Sweatshirt

Hugo

Black Dicago Sweatshirt

$165

Hugo - Navy Wool San Gottardo Turtleneck Sweater

Hugo

Navy Wool San Gottardo Turtleneck Sweater

$230

Hugo - White Dicago Sweatshirt

Hugo

White Dicago Sweatshirt

$165

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

$90

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

$100

Hugo - Black Leather E-Camu Bracelet

Hugo

Black Leather E-Camu Bracelet

$120

Hugo - Silver E-Bolt Bangle Bracelet

Hugo

Silver E-Bolt Bangle Bracelet

$120

Hugo - Silver E-Chain Bracelet

Hugo

Silver E-Chain Bracelet

$170

Hugo - Black Daipeh Zip Sweatshirt

Hugo

Black Daipeh Zip Sweatshirt

$230

Hugo - Black Victorian Backpack

Hugo

Black Victorian Backpack

$565

Hugo - Grey Kombinat Bum Bag

Hugo

Grey Kombinat Bum Bag

$195

Hugo - Tan Kombinat Bum Bag

Hugo

Tan Kombinat Bum Bag

$195

Hugo - Green Kombinat Bum Bag

Hugo

Green Kombinat Bum Bag

$195

Hugo - Black Reverse Logo Belt Bag

Hugo

Black Reverse Logo Belt Bag

$195

Hugo - Black Zero_Tenn_GR Sneakers

Hugo

Black Zero_Tenn_GR Sneakers

$250

Hugo - Black Victorian Wallet

Hugo

Black Victorian Wallet

$170

Hugo - Black Subway Card Holder

Hugo

Black Subway Card Holder

$95