ERL

Born out of L.A.’s creative energy, ERL is a collaborative project involving designer Eli Russell Linnetz, artist Jordan Wolfson, and Nike. Prior to launching ERL, Linnetz was primarily known for his photography—having shot the likes of the Kardashians and Lady Gaga. However, it was at the University of Southern California that Linnetz learned how to sew; although the designer-cum-photographer had studied screenwriting, he paid his tuition by making costumes for the opera department. With the creation of ERL, Linnetz, who grew up on Venice Beach, envisioned a unisex label that reflected the heart and soul of L.A.’s youth. Like his photography, ERL exudes an air of nostalgia, with inspiration stemming from 90’s Pixar films, Venice Beach skaters, and the Santa Monica swim team. The menswear collection features t-shirts, hoodies, button-ups, shorts, and accessories in an array of vibrant colors and interesting textiles. Artfully emblazoned with logos and Wolfson’s graphics, each piece is defined by its straightforward and laid-back approach to design. Pulsating with sentimental energy, ERL promises a return to more innocent and simpler times.

ERL - Blue Corduroy Shorts

ERL

Blue Corduroy Shorts

$340

ERL - Green Corduroy Shorts

ERL

Green Corduroy Shorts

$340

ERL - Green Corduroy Button Down Shirt

ERL

Green Corduroy Button Down Shirt

$335

ERL - SSENSE Exclusive Pink Logo Lounge Pants

ERL

SSENSE Exclusive Pink Logo Lounge Pants

$335

ERL - Blue Nike Edition Witch #1 Hoodie

ERL

Blue Nike Edition Witch #1 Hoodie

$310

ERL - Blue Knit Corduroy Polo

ERL

Blue Knit Corduroy Polo

$305

ERL - Blue Nike Edition Witch #4 Sweatshirt

ERL

Blue Nike Edition Witch #4 Sweatshirt

$290

ERL - Green Nike Edition Witch #4 Sweatshirt

ERL

Green Nike Edition Witch #4 Sweatshirt

$290

ERL - White Nike Edition Witch Sweatshirt

ERL

White Nike Edition Witch Sweatshirt

$290

ERL - Purple Nike Edition Witch T-Shirt

ERL

Purple Nike Edition Witch T-Shirt

$195

ERL - White Nike Edition Witch T-Shirt

ERL

White Nike Edition Witch T-Shirt

$195

ERL - Off-White Nike Edition Vintage Tank Top

ERL

Off-White Nike Edition Vintage Tank Top

$195

ERL - Blue Nike Edition Witch T-Shirt

ERL

Blue Nike Edition Witch T-Shirt

$195

ERL - Blue Nike Edition Six-Panel Witch Cap

ERL

Blue Nike Edition Six-Panel Witch Cap

$145

ERL - Purple Nike Edition Witch Six-Panel Cap

ERL

Purple Nike Edition Witch Six-Panel Cap

$145

ERL - White Nike Edition Six-Panel Witch Cap

ERL

White Nike Edition Six-Panel Witch Cap

$145

ERL - Green Nike Edition Six-Panel Witch Cap

ERL

Green Nike Edition Six-Panel Witch Cap

$145