Following in the tradition of Parisian-inflected Japanese fashion, designer Masanori Morikawa launched the Christian Dada line in 2010, and it has since steadily secured a reputation for its rewarding experiments in reimagined streetwear silhouettes. A youthful spirit prevails across the brand’s oeuvre, punctuated by alluring gothic undertones and a penchant for integrating cult-favorite icons into bold graphics. The moody sensibility that itself throughout the label's collections bestows an added sense of contemporary luxe to its sumptuous fabrics, pristine knitwear, and inspired outerwear. Recent collections have found the label zeroing in on an essential midpoint between luxe and irreverence, echoing its dadaist-referencing name while concurrently aligning itself with emergent youth culture movements. An artful approach to quilting and embroidery pushes forward the understated luxury that spirits the label’s carefully-considered collections, cementing an identity centred on divergent design approach culling from an unpredictable, at times cryptic, range of reference points.
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