As the latest outing by freewheeling streetwear linchpin Charaf Tajer, who had a hand in establishing revered French label Pigalle among other feats, Casablanca proposes a thoughtfully-designed take on upgraded sportswear. Culling from a wealth of experience and intuitive understanding of what constitutes Parisian cool, Casablanca’s aesthetic framework is distinct yet familiar. Bringing an unprecedented sense of prestige to straightforward athleisure, the label zeroes in on a strain of sportswear that pars back on functionality-based superfluousness, instead opting to accentuate the luxury inherent in laid-back dressing. Veering away from post-ironic defense mechanisms, track suits are cast in saturated hues, wholeheartedly embracing kitsch while effectively channeling the romanticized joviality and decadence of mediterranean living. With all manufacturing taking place in its namesake city, the label’s geographic centre frames the retro-leaning tendencies of its bonvivant muses and the graphic flourishes adorning silk shirting and staple t-shirts. A strong sense of identity and endearing bravado position Casablanca as a refreshing new voice poised to redefine elevated leisure.
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