Under the wide umbrella of Italian luxury fashion house Max Mara, Sportmax has established itself as a purveyor of streamlined refinement and bold femininity since its 1969 inception. Helmed by creative director Grazia Malagoli, the contemporary womenswear brand remains faithful to its foundational codes of Italian heritage and technical ingenuity while cultivating a timelessly modern and urbane narrative reflective of today’s ever-changing sartorial panorama. Through a juxtaposition of shrewd craftsmanship, rich textiles, and functionality-led minutia, Sportmax delivers dynamically assorted yet cohesive ready-to-wear befitting style predilections of varying levels. Rendered in traditional cuts and silhouettes ranging from precisely tailored to effortlessly fluid, cocoon-proportioned jackets and trench coats, wide-lapeled double-breasted blazers, belted trousers, and mid-length skirts synchronize perfectly with cozy sweaters, knit turtleneck dresses, and crisp shirting. Recurring artful panelling and ruching lend tactile character while utility-leaning considerations including snap fastenings, buttoned tabs, and workwear cargo pockets help propel the brand's pragmatic design point-of-view forward.
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