SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

SJYP - Pink & Green Colorblock Windbreaker Track Shorts

SJYP

Pink & Green Colorblock Windbreaker Track Shorts

$205

SJYP - Blue Denim Button Shorts

SJYP

Blue Denim Button Shorts

$225

SJYP - Blue Denim Color Stitched Shorts

SJYP

Blue Denim Color Stitched Shorts

$240

SJYP - Blue Denim Destroyed Skirt

SJYP

Blue Denim Destroyed Skirt

$280

SJYP - Blue Denim Short Color Stitch Jacket

SJYP

Blue Denim Short Color Stitch Jacket

$395

SJYP - Pink & Green Colorblock Windbreaker Jacket

SJYP

Pink & Green Colorblock Windbreaker Jacket

$365

SJYP - Blue Denim Destroyed Slit Overall Dress

SJYP

Blue Denim Destroyed Slit Overall Dress

$350

SJYP - Pink Logo T-Shirt

SJYP

Pink Logo T-Shirt

$100

SJYP - Black Logo T-Shirt

SJYP

Black Logo T-Shirt

$100

SJYP - Blue Destroyed Tomboy Jeans

SJYP

Blue Destroyed Tomboy Jeans

$270

SJYP - White Logo T-Shirt

SJYP

White Logo T-Shirt

$100

SJYP - Blue Denim 'Love' Logo Cap

SJYP

Blue Denim 'Love' Logo Cap

$105

SJYP - Pink 'Love' Logo Cap

SJYP

Pink 'Love' Logo Cap

$105

SJYP - Blue 'Love SJYP' Belt Pocket Bag

SJYP

Blue 'Love SJYP' Belt Pocket Bag

$165

SJYP - White Terry Logo Bucket Hat

SJYP

White Terry Logo Bucket Hat

$100

SJYP - Reversible Brown Wool Hairy Hat

SJYP

Reversible Brown Wool Hairy Hat

$145