GR-Uniforma

Russian designer Gosha Rubchinskiy founded GR-Uniforma in 2018 with the intention of building a brand around the concept of community—of belonging to a group via a shared uniform. Intended as a multidisciplinary project, or gesamtkunstwerk (total work of art), GR-Uniforma extends beyond the confines of fashion, integrating art, photography, and music into its aesthetic discourse. Moving away from seasonal collections, Rubchinskiy envisions each collection as a "chapter" belonging to a yet-to-be-completed play. As such, the uniform, acting as a symbol through which Rubchinskiy expresses notions of identity and belonging, is always transforming and evolving: it is never static. Through GR-Uniforma, Rubchinskiy captures the essence of Russian youth and contemporary post-Soviet culture, ultimately asking what it means to be Russian in the twenty-first century. The utilitarian streetwear-inspired label features paneled track pants, 80s-style windbreakers, patchworked denim, and oversized leather jackets. Accessories include bucket hats, socks, and belts emblazoned with logo prints in Cyrillic. By engaging with notions of identity and belonging, Rubchinskiy addresses global issues that extend beyond those of his homeland. As such, Rubchinskiy offers his uniform to all, inviting everyone to take part in the universal community that is GR-Uniforma.

GR-Uniforma - Black Faux-Sheepskin Coat

GR-Uniforma

Black Faux-Sheepskin Coat

$740

GR-Uniforma - White & Blue Patchwork Jacket

GR-Uniforma

White & Blue Patchwork Jacket

$525

GR-Uniforma - White Faux-Leather Fireman Coat

GR-Uniforma

White Faux-Leather Fireman Coat

$1280

GR-Uniforma - Blue & White Patchwork Jeans

GR-Uniforma

Blue & White Patchwork Jeans

$300

GR-Uniforma - White & Navy Patchwork Lounge Pants

GR-Uniforma

White & Navy Patchwork Lounge Pants

$215

GR-Uniforma - White & Navy Patchwork Sweatshirt

GR-Uniforma

White & Navy Patchwork Sweatshirt

$255

GR-Uniforma - Off-White Raglan Sweatshirt

GR-Uniforma

Off-White Raglan Sweatshirt

$135

GR-Uniforma - Off-White French Terry Lounge Pants

GR-Uniforma

Off-White French Terry Lounge Pants

$130

GR-Uniforma - Off-White Faux-Leather Track Trousers

GR-Uniforma

Off-White Faux-Leather Track Trousers

$430

GR-Uniforma - Off-White Faux-Leather Track Trousers

GR-Uniforma

Off-White Faux-Leather Track Trousers

$430

GR-Uniforma - Black Triangle Logo Cap

GR-Uniforma

Black Triangle Logo Cap

$165

GR-Uniforma - Black Leather Embossed Belt

GR-Uniforma

Black Leather Embossed Belt

$135

GR-Uniforma - White Sport Jacquard Socks

GR-Uniforma

White Sport Jacquard Socks

$30

GR-Uniforma - Navy Sport Jacquard Socks

GR-Uniforma

Navy Sport Jacquard Socks

$30