Founded by Amy Smilovic in 1997, Tibi personifies a clean, colorful, and modern approach to women’s apparel. The New York-based brand, which takes its name from business partner Octavia Hyland’s grandmother, began with a small collection of confidently contemporary dresses. Adapting to the radical changes to the ready-to-wear landscape over the past decade, the maison has managed a truly impressive double-move, refining its aesthetic focus while expanding its range of offerings. Tibi now produces eleven womenswear collections per year, tightly conceptual yet dynamic in range. The contemporary life of the label has seen it move towards an ethos of modestly modernistic preppy-chic. A deftly pared-down selection of pop technicolors contrast with modest neutral tones in a sensibly selected range of pieces, offering sharp color in intriguing an and day-to-day context appropriate doses. Precise, straight and asymmetrically panelled skirts, midi dresses, and oversized blazers feature prominently, providing the building blocks of the perfectly cosmopolitan, yet eminently practical ensemble.