Simone Pérèle Coats

Simone Pérèle has long been a leader in fine lingerie, offering women a unique sense of individualized elegance and Parisian grace. The storied brand’s history begins in 1948, when Madame Pérèle opened her first workshop in the French capital, desiring to craft innerwear befitting of the new, postwar woman. Her label was also founded on the principle of self-love, and continues to work from a philosophy of triggering self-awareness and positive change, a means of helping the wearer on the journey into beauty through confidence and fulfillment. Precise stylistic gestures incorporate inlays, hooks, and bindings meticulously set down to the millimetre, refined in dimension and form from a rigorously long run of trial fittings. The house is also a pioneer in materials innovations, dramatically improving the freedom of movement and freeing of form through the decades, from the first use of Lycra lace in the 1960’s to the launch of the 3D Spacer fabric-enhanced Andora bra in the 2000’s.

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