It was designer Ovelia Transtoto’s lifelong interest in fashion, combined with a desire to create, that compelled her to leave her native Indonesia and relocate to London. Following her studies in Fashion Print at Central Saint Martins, she collaborated on projects with other emerging artists and designers before launching her namesake womenswear brand in 2016. Her dual passions for fashion and art are united in stylistically adventurous yet functional designs. Classic shapes are updated with modern fabrics and minimalist hardware, while softly draping knits, crisp blouses, and casual shorts are given a dose of subtle femininity with ruffles and delicate pleats. Structured jackets and precisely panelled dresses rendered in semi-transparent fabrics reveal the considered construction behind their boldly graphic appeal.
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