Shelley Tichborne started mou in 2002, initially selling to stylists and passersby from her store on London’s Portobello Road. Word of mouth spread quickly, and in the time since, the label has grown to cult status for its unique offering of handcrafted, original footwear in premium natural fibers. Sensually soft, cozily warm, and made to last, mou's styles are beloved for their offbeat back-to-nature feel and eclectic styling, providing a forceful antidote to the pressures of modern city life. Keeping in line with this maverick ethos, the label’s strict eco-friendly production works to retain the natural beauty of leathers and textiles, while durable finishings and soles ensure long-lasting, rugged use.