Fendi Keychains

Adele and Edoardo Fendi founded their namesake line in 1925, opening a boutique next to the workshop where Adele crafted leather goods inspired by the artistry of Roman master saddlemakers. By the 1970s, the brand’s established legacy would make the addition of womenswear synonymous with their esteemed craftsmanship and sophisticated postwar style. Today, granddaughter Silvia Venturini Fendi continues the family’s traditions of modernity with an irreverent and artistic approach that reflects Fendi’s history while showcasing innovatively treated fabrics, complementing them with playful leather accessories like the line’s cult favorite fur Bag Bug keychains and Monster eye motifs.

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