Determined to redefine contemporary notions of luxury, Seoul-based brand We11done, pronounced “well done”, designs zeitgeist-capturing reinterpretations of bygone silhouettes. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s à la mode aficionados upon opening their concept boutique Rare Market in 2014, advancing their distinct menswear vision with a curated selection of international cult designers. Debuting We11done a year later with a collection of athleisure and streetwear-inspired silhouettes, the duo’s ability to weave authenticity and significance into the sartorial landscape came to light. Kwon and Jung’s era-spanning reference points create a sense futurity, merging loose-fitting styles with late 1990’s and early 2000’s refinement and understated sophistication. Employing the valuable insight gained from firsthand industry analysis at Rare Market, We11done’s offerings are methodically conceived for elevated adaptability. Colorblocked sherpa fleece sweaters and unpretentious oversized hoodies carry an eminent sartorial timelessness, while streamlined turtlenecks and plaid button-down shirts exemplify the label's elevated and versatile means of reinvention.
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