Versace Jeans Couture

Founded initially in 1988, Versace Jeans Couture imparted the label’s essence through the ideal everyday fabric: denim. Resurrected in 2019, the brand’s present-day iteration introduces a modern twist to its foundational spirit of irreverence and playfulness. Exemplifying both past and present, the label features trademark colorways and baroque-style patterns alongside contemporary motifs. Versace Jeans Couture disregards traditional rules in its daring coalescence of disparate sentiments—haute couture is brought into the realm of streetwear while nostalgia-steeped elements intermix with of-the-moment flair. The original emphasis on the body’s sensuality, as accentuated in Gianni Versace’s historical campaigns, is retained through classic silhouettes and luxe textiles that effortlessly flatter the form. Versace Jeans Couture reinterprets the Italian house’s world through a new generation’s perspective, balancing divergent elements on two sides of the same coin.

Versace Jeans Couture - Black Logo Patch T-Shirt

Versace Jeans Couture

Black Logo Patch T-Shirt

£65

Versace Jeans Couture - Black Logo Tank Top

Versace Jeans Couture

Black Logo Tank Top

£90

Versace Jeans Couture - White Logo Tank Top

Versace Jeans Couture

White Logo Tank Top

£90

Versace Jeans Couture - Black Medallion Polo

Versace Jeans Couture

Black Medallion Polo

£90

Versace Jeans Couture - White Medallion Polo

Versace Jeans Couture

White Medallion Polo

£90

Versace Jeans Couture - Black Logo Camera Bag

Versace Jeans Couture

Black Logo Camera Bag

£95

Versace Jeans Couture - White Greek Figure T-Shirt

Versace Jeans Couture

White Greek Figure T-Shirt

£95

Versace Jeans Couture - Black Round Belt Buckle

Versace Jeans Couture

Black Round Belt Buckle

£105

Versace Jeans Couture - Black Greek Figure T-Shirt

Versace Jeans Couture

Black Greek Figure T-Shirt

£105

Versace Jeans Couture - Black Warranty Label Logo T-Shirt

Versace Jeans Couture

Black Warranty Label Logo T-Shirt

£105

Versace Jeans Couture - White Warranty Label Logo T-Shirt

Versace Jeans Couture

White Warranty Label Logo T-Shirt

£105

Versace Jeans Couture - Black & Gold 'Crew' T-Shirt

Versace Jeans Couture

Black & Gold 'Crew' T-Shirt

£110

Versace Jeans Couture - Black & Gold Logo Barocco Crossbody Bag

Versace Jeans Couture

Black & Gold Logo Barocco Crossbody Bag

£110

Versace Jeans Couture - Black Logo Camera Bag

Versace Jeans Couture

Black Logo Camera Bag

£125

Versace Jeans Couture - Black Oversize Crew Logo T-Shirt

Versace Jeans Couture

Black Oversize Crew Logo T-Shirt

£130

Versace Jeans Couture - Black Flocked Logo Crewneck Sweatshirt

Versace Jeans Couture

Black Flocked Logo Crewneck Sweatshirt

£150

Versace Jeans Couture - White Leather Trainer Sneakers

Versace Jeans Couture

White Leather Trainer Sneakers

£150

Versace Jeans Couture - Black Logo Lounge Pants

Versace Jeans Couture

Black Logo Lounge Pants

£150

Versace Jeans Couture - Black Greek Figure Sweatshirt

Versace Jeans Couture

Black Greek Figure Sweatshirt

£165

Versace Jeans Couture - Black Skinny Fit Jeans

Versace Jeans Couture

Black Skinny Fit Jeans

£165

Versace Jeans Couture - Indigo Slim Fit Jeans

Versace Jeans Couture

Indigo Slim Fit Jeans

£165

Versace Jeans Couture - Black All Over Barocco T-Shirt

Versace Jeans Couture

Black All Over Barocco T-Shirt

£175

Versace Jeans Couture - White Couture T-Shirt

Versace Jeans Couture

White Couture T-Shirt

£175

Versace Jeans Couture - Black Back Logo Shirt

Versace Jeans Couture

Black Back Logo Shirt

£180

Versace Jeans Couture - White Couture Capsule T-Shirt

Versace Jeans Couture

White Couture Capsule T-Shirt

£185

Versace Jeans Couture - White Couture Capsule T-Shirt

Versace Jeans Couture

White Couture Capsule T-Shirt

£185

Versace Jeans Couture - White Couture T-Shirt

Versace Jeans Couture

White Couture T-Shirt

£185

Versace Jeans Couture - White Pop Couture T-Shirt

Versace Jeans Couture

White Pop Couture T-Shirt

£185

Versace Jeans Couture - Black Techno Tribute Turtleneck

Versace Jeans Couture

Black Techno Tribute Turtleneck

£190

Versace Jeans Couture - Black & Gold Monster Sole Sneakers

Versace Jeans Couture

Black & Gold Monster Sole Sneakers

£190

Versace Jeans Couture - Indigo Slim Fit Jeans

Versace Jeans Couture

Indigo Slim Fit Jeans

£215

Versace Jeans Couture - White Monster Sole Sneakers

Versace Jeans Couture

White Monster Sole Sneakers

£220

Versace Jeans Couture - Black Curb Chain Hoodie

Versace Jeans Couture

Black Curb Chain Hoodie

£230

Versace Jeans Couture - Black Slim Fit Jeans

Versace Jeans Couture

Black Slim Fit Jeans

£235

Versace Jeans Couture - Black 'Crew' Logo Hoodie

Versace Jeans Couture

Black 'Crew' Logo Hoodie

£255

Versace Jeans Couture - Black & Yellow All Over Barocco Shorts

Versace Jeans Couture

Black & Yellow All Over Barocco Shorts

£255

Versace Jeans Couture - Black & Gold Baroque Shirt

Versace Jeans Couture

Black & Gold Baroque Shirt

£275

Versace Jeans Couture - Black Knit Sweater

Versace Jeans Couture

Black Knit Sweater

£275

Versace Jeans Couture - Black Printed Short Sleeve Shirt

Versace Jeans Couture

Black Printed Short Sleeve Shirt

£300

Versace Jeans Couture - Black Twill Trousers

Versace Jeans Couture

Black Twill Trousers

£300

Versace Jeans Couture - Reversible Gold & Black Baroque All Over Vest

Versace Jeans Couture

Reversible Gold & Black Baroque All Over Vest

£360

Versace Jeans Couture - Black Logo Turtleneck

Versace Jeans Couture

Black Logo Turtleneck

£360

Versace Jeans Couture - Indigo Baggy Jeans

Versace Jeans Couture

Indigo Baggy Jeans

£385

Versace Jeans Couture - Black Denim Contrast Stitching Jacket

Versace Jeans Couture

Black Denim Contrast Stitching Jacket

£410

Versace Jeans Couture - Black Side Stud Jogger Lounge Pants

Versace Jeans Couture

Black Side Stud Jogger Lounge Pants

£415

Versace Jeans Couture - Indigo Pure Denim Jacket

Versace Jeans Couture

Indigo Pure Denim Jacket

£455

Versace Jeans Couture - Black Logo Coat

Versace Jeans Couture

Black Logo Coat

£665

Versace Jeans Couture - Gold & Black Baroque All Over Jacket

Versace Jeans Couture

Gold & Black Baroque All Over Jacket

£665