Name.

Noriyuki Shimizu founded Name. in 2011 under the alias ‘I am’, completing a perfectly frank sentence reflecting the curatorially direct and starkly defined basics of his menswear label. With a degree from Tokyo’s Bunka Fashion School of Design, Shimizu pairs his prestigious industry training with a more academic reference, Walter Benjamin’s “The Work of Art in the Age of Mechanical Reproduction”. Quoting the cultural critic’s essay as the brand’s mantra, Name. strives to “deconstruct and reconstruct” garments, reinterpreting the fundamentals of visual design. A metamorphosis of classic tailoring is witnessed in the dropped shoulders of oversized sweatshirts, dramatic wide-legged trousers, and panelled denim. Corduroy and poplin textures meet an earth tone palette which is occasionally interrupted by pops of neon, graphic patterns, and leather motorcycle jackets. Distressed knits, unfinished hemlines, and asymmetric constructions showcase that, above all, Name. emanates a distinctly non-conforming attitude.

Name. - Brown Laminated Tweed Bucket Hat

Name.

Brown Laminated Tweed Bucket Hat

£130 £104

Name. - Khaki Matelasse Twill Trousers

Name.

Khaki Matelasse Twill Trousers

£315

Name. - Brown Padded Coach Jacket

Name.

Brown Padded Coach Jacket

£620 £558

Name. - White Patch Hoodie

Name.

White Patch Hoodie

£289.99 £209

Name. - Navy & Green Multi Striped T-Shirt

Name.

Navy & Green Multi Striped T-Shirt

£140

Name. - Purple Check Ball Bag

Name.

Purple Check Ball Bag

£174.99 £138

Name. - White Tomotaka Onozaki Edition Trekking Sneakers

Name.

White Tomotaka Onozaki Edition Trekking Sneakers

£374.99 £330

Name. - Black Wool Easy Trousers

Name.

Black Wool Easy Trousers

£325.01 £286

Name. - Navy Nylon Track Pants

Name.

Navy Nylon Track Pants

£315.01 £236

Name. - Purple Side Line Track Pants

Name.

Purple Side Line Track Pants

£315.01 £239

Name. - Purple Plaid Trousers

Name.

Purple Plaid Trousers

£325.01 £221

Name. - Purple Plaid Oversized Shirt

Name.

Purple Plaid Oversized Shirt

£355 £280

Name. - Navy Wallabee Derbys

Name.

Navy Wallabee Derbys

£330 £231

Name. - Black Pilled Turtleneck

Name.

Black Pilled Turtleneck

£180 £155

Name. - Navy Long Sleeve Football T-Shirt

Name.

Navy Long Sleeve Football T-Shirt

£250 £180

Name. - Purple Polo Long Sleeve Shirt

Name.

Purple Polo Long Sleeve Shirt

£275 £234

Name. - Brown Moleskin Overalls

Name.

Brown Moleskin Overalls

£445 £307

Name. - Yellow Unfinished Hem Sweatshirt

Name.

Yellow Unfinished Hem Sweatshirt

£215 £155

Name. - Black Wool Tailored Blazer

Name.

Black Wool Tailored Blazer

£590

Name. - Black Waterproof Cropped Trousers

Name.

Black Waterproof Cropped Trousers

£235 £169

Name. - Reversible Burgundy Track Jacket

Name.

Reversible Burgundy Track Jacket

£445 £325

Name. - Navy Nylon Track Jacket

Name.

Navy Nylon Track Jacket

£465 £344

Name. - Blue Waffle Tank Top

Name.

Blue Waffle Tank Top

£94.99 £71

Name. - Green Dolman Sleeve Polo

Name.

Green Dolman Sleeve Polo

£225 £162

Name. - Green Striped Trim Pocket T-Shirt

Name.

Green Striped Trim Pocket T-Shirt

£145 £106

Name. - Blue Stripe Pocket T-Shirt

Name.

Blue Stripe Pocket T-Shirt

£135 £99

Name. - Grey Layered Baseball Shirt

Name.

Grey Layered Baseball Shirt

£340

Name. - Yellow Patch Shorts

Name.

Yellow Patch Shorts

£245

Name. - Reversible Black Track Jacket

Name.

Reversible Black Track Jacket

£445 £325