Joseph

Legendary Casablanca-born clothier Joseph Ettedgui made his first foray into the fashion industry by selling Kenzo sweaters out of Salon 33, his hairdressing studio in Chelsea, West London. Harnessing his keen curatorial vision and design sensibilities, Ettedgui went on to establish the iconic London-based boutique Joseph, coined the world’ first ‘modern concept’ store. In 1972, Joseph launched its eponymous in-house label, a highly-curated selection luxe ready-to-wear essentials. Advancing an unprecedentedly intimate approach to menswear, Joseph’s Today, under the creative direction of Susana Clayton, Joseph’s men’s line reinterprets the label’s timeless aesthetic with a considered, modern touch. Luxurious men’s basics, including t-shirts, crewneck sweaters, and turtlenecks, alongside pristinely tailored trousers and wool coats, recall Joseph’s legacy as London’s de facto purveyor of sophisticated ease. Streetwise styles including sleek track jackets and track pants, and deconstructed shirting and knitwear propel the brand’s renowned sartorial identity into the 21st century.

Joseph - Beige Mini Houndstooth Coat

Joseph

Beige Mini Houndstooth Coat

£695

Joseph - Brown Cattiau Blazer

Joseph

Brown Cattiau Blazer

£575

Joseph - Burgundy Cattiau Blazer

Joseph

Burgundy Cattiau Blazer

£475

Joseph - Navy Zip Neck Milano Sportswear Sweater

Joseph

Navy Zip Neck Milano Sportswear Sweater

£430

Joseph - Navy High Neck Sloppy Joe Turtleneck

Joseph

Navy High Neck Sloppy Joe Turtleneck

£410

Joseph - Black Waffle Knit Sweater

Joseph

Black Waffle Knit Sweater

£410

Joseph - Off-White Sloppy Joe Sweater

Joseph

Off-White Sloppy Joe Sweater

£410

Joseph - Black & Multicolor Check Sweater

Joseph

Black & Multicolor Check Sweater

£360

Joseph - Burgundy Rock Neck Turtleneck

Joseph

Burgundy Rock Neck Turtleneck

£335

Joseph - Black Jumbo Ernest Corduroy Trousers

Joseph

Black Jumbo Ernest Corduroy Trousers

£325

Joseph - Brown Ettrick Trousers

Joseph

Brown Ettrick Trousers

£285

Joseph - Grey Flannel Jack Trousers

Joseph

Grey Flannel Jack Trousers

£275

Joseph - Black Light Merino Knit Shirt

Joseph

Black Light Merino Knit Shirt

£245

Joseph - Black Track Top Sprint Jacket

Joseph

Black Track Top Sprint Jacket

£235

Joseph - Black Edwards Trousers

Joseph

Black Edwards Trousers

£235

Joseph - Black & Multicolor Geometric Polo

Joseph

Black & Multicolor Geometric Polo

£170