Hugo Clothing

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

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Hugo - Grey Hendris Trousers

Hugo

Grey Hendris Trousers

£295

Hugo - Black Serno Turtleneck

Hugo

Black Serno Turtleneck

£180

Hugo - Black Jersey Deasty Lounge Pants

Hugo

Black Jersey Deasty Lounge Pants

£200

Hugo - Black Boss Loves Bowie Edition Deen Jersey T-Shirt

Hugo

Black Boss Loves Bowie Edition Deen Jersey T-Shirt

£135

Hugo - Grey Hugo 440 Jeans

Hugo

Grey Hugo 440 Jeans

£180

Hugo - Black & White Malte 1941 Coat

Hugo

Black & White Malte 1941 Coat

£495

Hugo - Orange Dero T-Shirt

Hugo

Orange Dero T-Shirt

£60

Hugo - White Dangfall Hoodie

Hugo

White Dangfall Hoodie

£180

Hugo - Black Dicago Sweatshirt

Hugo

Black Dicago Sweatshirt

£155

Hugo - Black Dangfall Logo Hoodie

Hugo

Black Dangfall Logo Hoodie

£180

Hugo - Black Universal Lounge Pants

Hugo

Black Universal Lounge Pants

£235

Hugo - Black Dactus Shorts

Hugo

Black Dactus Shorts

£140

Hugo - Black Ebor Short Sleeve Shirt

Hugo

Black Ebor Short Sleeve Shirt

£150

Hugo - White Dactus Shorts

Hugo

White Dactus Shorts

£140

Hugo - Black Kason Shirt

Hugo

Black Kason Shirt

£130

Hugo - Navy Kason Shirt

Hugo

Navy Kason Shirt

£130

Hugo - Navy Knit Polo

Hugo

Navy Knit Polo

£200

Hugo - Black Knit Polo

Hugo

Black Knit Polo

£200

Hugo - Blue Heldor Trousers

Hugo

Blue Heldor Trousers

£175

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

£60

Hugo - Black Dolive T-Shirt

Hugo

Black Dolive T-Shirt

£55

Hugo - Navy Dolive T-Shirt

Hugo

Navy Dolive T-Shirt

£60

Hugo - Grey Migor Coat

Hugo

Grey Migor Coat

£455

Hugo - White Jersey Logo Sweatshirt

Hugo

White Jersey Logo Sweatshirt

£155

Hugo - Red Dero T-Shirt

Hugo

Red Dero T-Shirt

£60

Hugo - Burgundy Pinstripe Herman194 Blazer

Hugo

Burgundy Pinstripe Herman194 Blazer

£505

Hugo - Black Edge Boxer Briefs

Hugo

Black Edge Boxer Briefs

£40

Hugo - Navy Idol Boxer Briefs

Hugo

Navy Idol Boxer Briefs

£45

Hugo - White Poplin Ermann Shirt

Hugo

White Poplin Ermann Shirt

£135

Hugo - Burgundy Wool German 194 Trousers

Hugo

Burgundy Wool German 194 Trousers

£210

Hugo - White Doder Half-Zip Sweater

Hugo

White Doder Half-Zip Sweater

£155

Hugo - Two-Pack Black Twin Pack Boxer Briefs

Hugo

Two-Pack Black Twin Pack Boxer Briefs

£40

Hugo - Black Pinstripe Fargo91 Suit

Hugo

Black Pinstripe Fargo91 Suit

£825

Hugo - Black Dolme Zip-Up Jacket

Hugo

Black Dolme Zip-Up Jacket

£230

Hugo - Red Serno Turtleneck

Hugo

Red Serno Turtleneck

£180

Hugo - White Dicago Sweatshirt

Hugo

White Dicago Sweatshirt

£155

Hugo - Black Dechi Lounge Pants

Hugo

Black Dechi Lounge Pants

£200

Hugo - Black Doak Lounge Pants

Hugo

Black Doak Lounge Pants

£155

Hugo - Grey Houndstooth Blazer

Hugo

Grey Houndstooth Blazer

£415

Hugo - Blue Farley Trousers

Hugo

Blue Farley Trousers

£210

Hugo - Red Ulan Farlys 201F Suit

Hugo

Red Ulan Farlys 201F Suit

£825

Hugo - Silver Bosco Jacket

Hugo

Silver Bosco Jacket

£455

Hugo - Grey Houndstooth Trousers

Hugo

Grey Houndstooth Trousers

£180

Hugo - Navy Moleskin Joah Jacket

Hugo

Navy Moleskin Joah Jacket

£455

Hugo - Silver Wool Sepo Sweater

Hugo

Silver Wool Sepo Sweater

£230

Hugo - Navy Baltino 2011 Vest

Hugo

Navy Baltino 2011 Vest

£350

Hugo - White & Black Striped Deida Polo

Hugo

White & Black Striped Deida Polo

£135

Hugo - Black Wool Sepo Sweater

Hugo

Black Wool Sepo Sweater

£230

Hugo - Red Down Baltino 2011 Vest

Hugo

Red Down Baltino 2011 Vest

£350

Hugo - White Logo Durned T-Shirt

Hugo

White Logo Durned T-Shirt

£80

Hugo - White Dalf Bar Logo T-Shirt

Hugo

White Dalf Bar Logo T-Shirt

£80

Hugo - Black Velvet Degnitz T-Shirt

Hugo

Black Velvet Degnitz T-Shirt

£120

Hugo - Black Durned Logo T-Shirt

Hugo

Black Durned Logo T-Shirt

£80

Hugo - Red Camo Feeven Cargo Trousers

Hugo

Red Camo Feeven Cargo Trousers

£250

Hugo - Black Zennet Trousers

Hugo

Black Zennet Trousers

£230

Hugo - Black Lurex Hayden Trousers

Hugo

Black Lurex Hayden Trousers

£200

Hugo - Navy Velvet Glen Straight Trousers

Hugo

Navy Velvet Glen Straight Trousers

£230

Hugo - Blue Fedon Trousers

Hugo

Blue Fedon Trousers

£180

Hugo - Two-Pack Black & Red Printed Boxer Briefs

Hugo

Two-Pack Black & Red Printed Boxer Briefs

£40

Hugo - Black Idol Boxer Briefs

Hugo

Black Idol Boxer Briefs

£35