HOPE

Stockholm-based fashion and lifestyle brand Hope was founded in 2001 by designers Ann Ringstrand and Stefan Söderberg. Although their original focus was on women’s clothing, the duo quickly expanded into menswear, launching their first collection in 2005. Originally inspired by the clean lines and tried-and-true utility of uniforms and workwear, the Scandinavian label’s understated designs became known for prioritizing functionality while maintaining sophistication. Now under the design direction of Frida Bard, who spent 13 years at Acne Studios, the label is enlivening classic tailoring with unexpected proportions and colorful accents. Staying true to the original brand ethos of serviceability and style, garments are constructed using high-quality fabrics, like wool and denim, that age gradually and authentically with frequent wear. Thoughtfully considered design details like hidden closures, modified pockets, and contemporary cuts enhance the uniqueness of outerwear, knits, and trousers without compromising their status as everyday essentials.

HOPE - Black Wind Trousers

HOPE

Black Wind Trousers

£170

HOPE - Black Rescue Jacket

HOPE

Black Rescue Jacket

£445

HOPE - Grey Well Trousers

HOPE

Grey Well Trousers

£240

HOPE - Black Log Boot Man Boots

HOPE

Black Log Boot Man Boots

£395

HOPE - Black & White Pepita Check Trousers

HOPE

Black & White Pepita Check Trousers

£185

HOPE - Beige Area Coat

HOPE

Beige Area Coat

£510

HOPE - Navy Solid Coat

HOPE

Navy Solid Coat

£445

HOPE - Brown Treat Polo

HOPE

Brown Treat Polo

£185

HOPE - Navy Chain Print Shirt

HOPE

Navy Chain Print Shirt

£205

HOPE - Grey Stripe Cut Trousers

HOPE

Grey Stripe Cut Trousers

£180

HOPE - Silver Final Sweater

HOPE

Silver Final Sweater

£100

HOPE - Green Camp Shirt

HOPE

Green Camp Shirt

£155

HOPE - Black Sleek Trousers

HOPE

Black Sleek Trousers

£210

HOPE - Navy Wool Bold Sweater

HOPE

Navy Wool Bold Sweater

£210

HOPE - Pink Fair Tote

HOPE

Pink Fair Tote

£110

HOPE - Brown Patent Patty Chain Loafers

HOPE

Brown Patent Patty Chain Loafers

£395

HOPE - Navy Rush Trousers

HOPE

Navy Rush Trousers

£205

HOPE - Black Break Clean Trousers

HOPE

Black Break Clean Trousers

£275

HOPE - Brown Air Clean Lace Shirt

HOPE

Brown Air Clean Lace Shirt

£315

HOPE - Blue Air Clean Shirt

HOPE

Blue Air Clean Shirt

£155

HOPE - Navy Stripe Well Trousers

HOPE

Navy Stripe Well Trousers

£260

HOPE - Black Atome Blazer

HOPE

Black Atome Blazer

£325

HOPE - Green Corduroy Overshirt

HOPE

Green Corduroy Overshirt

£325

HOPE - Black Late Shirt

HOPE

Black Late Shirt

£185

HOPE - Blue Compose Sweater

HOPE

Blue Compose Sweater

£205

HOPE - Grey Bold Sweater

HOPE

Grey Bold Sweater

£210

HOPE - Black Compose Sweater

HOPE

Black Compose Sweater

£205

HOPE - Multicolor Print Camp Shirt

HOPE

Multicolor Print Camp Shirt

£165

HOPE - Off-White Stripe Terra Trousers

HOPE

Off-White Stripe Terra Trousers

£305

HOPE - Black Tug Bag

HOPE

Black Tug Bag

£100

HOPE - Black Staple Mid Belt

HOPE

Black Staple Mid Belt

£90

HOPE - Black Actually Shorts

HOPE

Black Actually Shorts

£130

HOPE - Black Patent Patty Ring Loafers

HOPE

Black Patent Patty Ring Loafers

£380