Greg Lauren

Determined to define new wardrobe staples for the twenty-first-century man, L.A.-based painter-turned-designer, Greg Lauren, launched his eponymous label in 2011. Drawing inspiration from classic collegiate-wear, the nephew of esteemed American fashion designer Ralph Lauren emphasizes deconstruction and distressing techniques to transform iconic silhouettes into daringly new ready-to-wear pieces. Embracing a casual grunge-prep aesthetic, Lauren’s pieces exude a particular DIY-vibe with vintage military fabrics and repurposed denim featuring prominently throughout the collection. Lauren’s ability to fuse and transform seemingly discordant materials into playful new pieces allows the designer to challenge established conventions by exploring the principles of design from exciting new perspectives. Patchwork flannels, panelled jackets, paint-splattered jeans, and graphic t-shirts feature oversized pockets, embroidered crests, textured detailing, and asymmetric constructions. Lauren elevates the laid-back appeal of his label by paying meticulous attention to tailoring and detailing. Sourcing high-quality textiles and constructing the majority of garments by hand in L.A, Lauren’s label speaks to a generation of individuals who embrace the need for rebellious self-expression.

Greg Lauren - Black 50/50 Satin/Terry Lounge Pants

Greg Lauren

Black 50/50 Satin/Terry Lounge Pants

£1001.28 £411

Greg Lauren - Black Long Borg Lounge Pants

Greg Lauren

Black Long Borg Lounge Pants

£900.48 £369

Greg Lauren - Blue & Grey 50/50 Denim/Terry Jeans

Greg Lauren

Blue & Grey 50/50 Denim/Terry Jeans

£1290.24 £748

Greg Lauren - Green & Blue 50/50 Plaid/Denim Studio Shirt

Greg Lauren

Green & Blue 50/50 Plaid/Denim Studio Shirt

£1001.28 £661

Greg Lauren - Black Logo Deconstructed T-Shirt

Greg Lauren

Black Logo Deconstructed T-Shirt

£282.24 £167

Greg Lauren - White Deconstructed Logo T-Shirt

Greg Lauren

White Deconstructed Logo T-Shirt

£241.92 £152

Greg Lauren - Black & Blue 50/50 Plaid/Denim Studio Shirt

Greg Lauren

Black & Blue 50/50 Plaid/Denim Studio Shirt

£1001.28 £771

Greg Lauren - Blue 50/50 Plaid/Denim Studio Shirt

Greg Lauren

Blue 50/50 Plaid/Denim Studio Shirt

£1001.28 £701

Greg Lauren - Black Denim Cargo Pants

Greg Lauren

Black Denim Cargo Pants

£772.8 £549

Greg Lauren - Black 50/50 Satin/Denim Bomber Jacket

Greg Lauren

Black 50/50 Satin/Denim Bomber Jacket

£2573.76 £1055

Greg Lauren - Blue 50/50 Denim Terry Royal Jeans

Greg Lauren

Blue 50/50 Denim Terry Royal Jeans

£1283.52 £565

Greg Lauren - Black 50/50 Jersey/Denim Hoodie

Greg Lauren

Black 50/50 Jersey/Denim Hoodie

£1001.28 £631

Greg Lauren - Black 50/50 Puffy Hoodie

Greg Lauren

Black 50/50 Puffy Hoodie

£1001.28 £601

Greg Lauren - Blue Denim Royal Hooded Trucker Jacket

Greg Lauren

Blue Denim Royal Hooded Trucker Jacket

£1283.52 £783

Greg Lauren - Orange Logo Deconstructed T-Shirt

Greg Lauren

Orange Logo Deconstructed T-Shirt

£282.24 £144

Greg Lauren - White Deconstructed Logo T-Shirt

Greg Lauren

White Deconstructed Logo T-Shirt

£282.24 £169

Greg Lauren - Blue Velvet Varsity Bomber Jacket

Greg Lauren

Blue Velvet Varsity Bomber Jacket

£1928.64 £1254