Wooyoungmi

The first to design men's ready-to-wear in Korea, Woo Youngmi spiritedly broke with the ubiquitous conservative style of the time with the launch of her namesake label in 2002. Inspired by her vision of the ideal man, Youngmi introduced a refined nonchalant elegance to classic menswear staples. With the addition of Youngmi’s daughter, Central Saint Martins alumnus Katie Chung, as joint creative director in 2014, the Wooyoungmi muse flourished into a ‘romantic bohemian’—a contemporary urbanite with multifaceted pursuits. With this prospect in mind, Chung introduced a modernized edge to established tropes alongside the practiced hand of her mother—blending hyper-emphasized collars, ruffled plackets, and acidic-toned fabrics with the signature Wooyoungmi slouchy silhouette. Relying on a varied breadth of influences and extensive fabric research, the mother-daughter duo continually reinterprets established codes of luxury, coalescing vintage and streetwear elements into an effortlessly tailored package. A pivotal pioneering force of a now dynamic market, Wooyoungmi saliently balances the hard and soft of menswear aesthetics, delivering timeless classics that exude a subversive romantic air.

Wooyoungmi - Beige Plaid Long Coat

Wooyoungmi

Beige Plaid Long Coat

€1485

Wooyoungmi - Blue Flannel Oversized Shirt

Wooyoungmi

Blue Flannel Oversized Shirt

€695

Wooyoungmi - Tan Flannel Oversized Shirt

Wooyoungmi

Tan Flannel Oversized Shirt

€695

Wooyoungmi - Blue Logo Hoodie

Wooyoungmi

Blue Logo Hoodie

€330

Wooyoungmi - Black Logo Hoodie

Wooyoungmi

Black Logo Hoodie

€330

Wooyoungmi - White Button Detail Sleeves Shirt

Wooyoungmi

White Button Detail Sleeves Shirt

€330

Wooyoungmi - Blue & Orange Stripe Logo T-Shirt

Wooyoungmi

Blue & Orange Stripe Logo T-Shirt

€280

Wooyoungmi - Black Lambskin Belt Bag

Wooyoungmi

Black Lambskin Belt Bag

€495

Wooyoungmi - Black Press-Release Belt

Wooyoungmi

Black Press-Release Belt

€200

Wooyoungmi - Black Wool Double-Breasted Blazer

Wooyoungmi

Black Wool Double-Breasted Blazer

€795

Wooyoungmi - Black Oversize Cardigan

Wooyoungmi

Black Oversize Cardigan

€465

Wooyoungmi - Black Wool Coat

Wooyoungmi

Black Wool Coat

€1190

Wooyoungmi - Grey Wool Coat

Wooyoungmi

Grey Wool Coat

€1190

Wooyoungmi - Navy Wool Peacoat

Wooyoungmi

Navy Wool Peacoat

€1090

Wooyoungmi - Tan Wool Coat

Wooyoungmi

Tan Wool Coat

€1190

Wooyoungmi - Brown Down Corduroy Jacket

Wooyoungmi

Brown Down Corduroy Jacket

€1290

Wooyoungmi - Black Down Jacket

Wooyoungmi

Black Down Jacket

€1390

Wooyoungmi - Grey Overshirt Jacket

Wooyoungmi

Grey Overshirt Jacket

€595

Wooyoungmi - Navy Cashmere Turtleneck

Wooyoungmi

Navy Cashmere Turtleneck

€565

Wooyoungmi - Black Jogger Lounge Pants

Wooyoungmi

Black Jogger Lounge Pants

€430

Wooyoungmi - Navy Adjustable Waist Trousers

Wooyoungmi

Navy Adjustable Waist Trousers

€365

Wooyoungmi - Black Wool Trousers

Wooyoungmi

Black Wool Trousers

€400

Wooyoungmi - Black Wool Cropped Pleated Trousers

Wooyoungmi

Black Wool Cropped Pleated Trousers

€400

Wooyoungmi - Black Oversize Crewneck Sweater

Wooyoungmi

Black Oversize Crewneck Sweater

€430

Wooyoungmi - Grey Cashmere Crewneck Sweater

Wooyoungmi

Grey Cashmere Crewneck Sweater

€495

Wooyoungmi - White Pocket Logo Shirt

Wooyoungmi

White Pocket Logo Shirt

€330

Wooyoungmi - Navy Cashmere Crewneck Sweater

Wooyoungmi

Navy Cashmere Crewneck Sweater

€495

Wooyoungmi - Off-White Cashmere Turtleneck

Wooyoungmi

Off-White Cashmere Turtleneck

€565

Wooyoungmi - Navy Pocket Logo Shirt

Wooyoungmi

Navy Pocket Logo Shirt

€330

Wooyoungmi - Green Vented Sweater

Wooyoungmi

Green Vented Sweater

€430

Wooyoungmi - Black Collar Detail Shirt

Wooyoungmi

Black Collar Detail Shirt

€365

Wooyoungmi - Black Logo Long Sleeve T-Shirt

Wooyoungmi

Black Logo Long Sleeve T-Shirt

€220

Wooyoungmi - White Logo T-Shirt

Wooyoungmi

White Logo T-Shirt

€180

Wooyoungmi - Grey Logo T-Shirt

Wooyoungmi

Grey Logo T-Shirt

€180

Wooyoungmi - Black Logo T-Shirt

Wooyoungmi

Black Logo T-Shirt

€180

Wooyoungmi - Black Cuffed Side Ring Trousers

Wooyoungmi

Black Cuffed Side Ring Trousers

€430

Wooyoungmi - Grey Cuffed Trousers

Wooyoungmi

Grey Cuffed Trousers

€430

Wooyoungmi - Black Rubber Sole Chelsea Boots

Wooyoungmi

Black Rubber Sole Chelsea Boots

€595