Conceived as a counterpoint to the kitsch gimmickry that so often dominates the world of dog apparel, Very Important Puppies (VIP) craft high-end alternatives for the fashion-conscious canine. Founded by sisters Sabrina Albarello and Katerina Karelas, VIP takes the stance that our pooches are more like progeny than they are simply pets, and should be styled accordingly. Offering original clothing and accessories as well as collaborations with some of the biggest names in human fashion, VIP pieces are designed to accommodate diverse dog shapes, sizes, and lifestyles. Fuzzy hoodies, vinyl raincoats, and insulated puffer jackets ensure your dog stays snug in all seasons. While unique takes on collars, leashes, and waste-bag dispensers bridge the grab between dog-walk and catwalk. Very Important Puppies encourages a new synergy between pet and owner, all while imbuing its creations with a winking sense of humor and play.
To find out more and learn how to opt out, please visit our