Hugo

Refined and utterly contemporary, HUGO takes Hugo Boss' emphasis on tailoring and interjects it with youthful energy, rendering garments in sharp cuts and clean designs with a pronounced casual edge. Under the guidance of new Chief Brand Officer Ingo Wilts, HUGO menswear deftly addresses the shrinking space between the workday and the weekend, re-animating classic ready-to-wear staples with a fluid, confident of-the-moment feel. Hybridized, high-rise cropped, slim-fit, and tapered denim and lounge pants, tightly cut crewneck t-shirts, and boxy turtleneck pullovers illustrates the diffusion line’s well-executed balancing act between contemporary tailoring and revived signature 80’s and 90’s silhouettes. The smart interplay between brand heritage and contemporary update is reflected in outerwear as well, as storm-flap accented trench coats, perfectly minimal bomber jackets, and sleek wool coats are carefully reimagined for the modern man. Select pieces make use of punky scribbled-on designs and the line’s updated logo, refreshing the brand’s design language further. Rendered in the strong monochromatic hues associated with the house, HUGO's collections cut a strong form, rejecting following in favor of taking the lead.

Hugo - Two-Pack White & Red Reverse Logo Socks

Hugo

Two-Pack White & Red Reverse Logo Socks

€20.16 €9

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

€20.16 €9

Hugo - Two-Pack Black & White Soft Cotton Socks

Hugo

Two-Pack Black & White Soft Cotton Socks

€20.16 €9

Hugo - Two-Pack Black & Red Logo Socks

Hugo

Two-Pack Black & Red Logo Socks

€20.16 €9

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

€20.16 €9

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

€20.16 €9

Hugo - Two-Pack White QS Logo Socks

Hugo

Two-Pack White QS Logo Socks

€20.16 €9

Hugo - Two-Pack White Ribbed Reverse Logo Socks

Hugo

Two-Pack White Ribbed Reverse Logo Socks

€20.16 €9

Hugo - Black & Red Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Red Reverse Logo Low-Rise Boxer Briefs

€33.6 €16

Hugo - Black & Yellow Reverse Logo Low-Rise Boxer Briefs

Hugo

Black & Yellow Reverse Logo Low-Rise Boxer Briefs

€33.6 €17

Hugo - Two-Pack Navy Stripe Logo Socks

Hugo

Two-Pack Navy Stripe Logo Socks

€20

Hugo - Two-Pack Black No Show Socks

Hugo

Two-Pack Black No Show Socks

€20

Hugo - Two-Pack White Logo Socks

Hugo

Two-Pack White Logo Socks

€20

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

€20

Hugo - Two-Pack Black Logo Socks

Hugo

Two-Pack Black Logo Socks

€20

Hugo - Two-Pack Grey Logo Socks

Hugo

Two-Pack Grey Logo Socks

€20

Hugo - Two-Pack Black Brother Low Rise Boxer Briefs

Hugo

Two-Pack Black Brother Low Rise Boxer Briefs

€47.04 €21

Hugo - Navy X 540 Logo Cap

Hugo

Navy X 540 Logo Cap

€43.26 €23

Hugo - Navy Dero 194 T-Shirt

Hugo

Navy Dero 194 T-Shirt

€53.76 €24

Hugo - Two-Pack Black Rib Logo Socks

Hugo

Two-Pack Black Rib Logo Socks

€25

Hugo - White Dero194 T-Shirt

Hugo

White Dero194 T-Shirt

€53.76 €25

Hugo - Blue Dero T-Shirt

Hugo

Blue Dero T-Shirt

€53.76 €25

Hugo - Red Dero 194 T-Shirt

Hugo

Red Dero 194 T-Shirt

€53.76 €26

Hugo - Black Dero194 T-Shirt

Hugo

Black Dero194 T-Shirt

€53.76 €27

Hugo - Two-Pack Black Brother Briefs

Hugo

Two-Pack Black Brother Briefs

€47.04 €27

Hugo - White Dero T-Shirt

Hugo

White Dero T-Shirt

€53.76 €30

Hugo - White Regular Fit T-Shirt

Hugo

White Regular Fit T-Shirt

€60.48 €30

Hugo - Yellow Regular Fit T-Shirt

Hugo

Yellow Regular Fit T-Shirt

€60.48 €30

Hugo - Blue Regular Fit T-Shirt

Hugo

Blue Regular Fit T-Shirt

€60.48 €30

Hugo - Khaki Dero 194 T-Shirt

Hugo

Khaki Dero 194 T-Shirt

€53.76 €33

Hugo - Black Dero T-Shirt

Hugo

Black Dero T-Shirt

€53.76 €33

Hugo - Black Idol Boxer Briefs

Hugo

Black Idol Boxer Briefs

€35

Hugo - Red Idol Boxer Briefs

Hugo

Red Idol Boxer Briefs

€35

Hugo - White Depusi T-Shirt

Hugo

White Depusi T-Shirt

€87.36 €39

Hugo - Navy Dero 194 Long Sleeve T-Shirt

Hugo

Navy Dero 194 Long Sleeve T-Shirt

€80.64 €40

Hugo - Black Depusi T-Shirt

Hugo

Black Depusi T-Shirt

€80.64 €42

Hugo - Black Derol194 Long Sleeve T-Shirt

Hugo

Black Derol194 Long Sleeve T-Shirt

€87.36 €42

Hugo - Two-Pack Black Twin Pack Boxer Briefs

Hugo

Two-Pack Black Twin Pack Boxer Briefs

€45

Hugo - Two-Pack Black & Red Printed Boxer Briefs

Hugo

Two-Pack Black & Red Printed Boxer Briefs

€45

Hugo - Black & White Logo Belt

Hugo

Black & White Logo Belt

€100.8 €45

Hugo - White Dero194 Long Sleeve T-Shirt

Hugo

White Dero194 Long Sleeve T-Shirt

€87.36 €45

Hugo - Black Regular Fit Long Sleeve T-Shirt

Hugo

Black Regular Fit Long Sleeve T-Shirt

€80.64 €47

Hugo - Black Durned T-Shirt

Hugo

Black Durned T-Shirt

€80.64 €47

Hugo - Pink Raw Edge T-Shirt

Hugo

Pink Raw Edge T-Shirt

€80.64 €47

Hugo - Grey Raw Edge T-Shirt

Hugo

Grey Raw Edge T-Shirt

€80.64 €47

Hugo - Black 'Tekkno' T-Shirt

Hugo

Black 'Tekkno' T-Shirt

€80.64 €47

Hugo - White Dingbo T-Shirt

Hugo

White Dingbo T-Shirt

€107.52 €48

Hugo - Navy Dingbo T-Shirt

Hugo

Navy Dingbo T-Shirt

€107.52 €48

Hugo - Black Dicagolino T-Shirt

Hugo

Black Dicagolino T-Shirt

€94.08 €49

Hugo - Navy & Red Polka Dot Tie

Hugo

Navy & Red Polka Dot Tie

€100.8 €49

Hugo - Yellow Dicagolino T-Shirt

Hugo

Yellow Dicagolino T-Shirt

€94.08 €49

Hugo - Brown Depusi T-Shirt

Hugo

Brown Depusi T-Shirt

€87.36 €50

Hugo - Green Suede Gavrilo Belt

Hugo

Green Suede Gavrilo Belt

€88.2 €50

Hugo - Grey Suede Gavrilo Belt

Hugo

Grey Suede Gavrilo Belt

€88.2 €50

Hugo - Blue Rubber Logo T-Shirt

Hugo

Blue Rubber Logo T-Shirt

€94.08 €50

Hugo - Grey Kombinat Card Holder

Hugo

Grey Kombinat Card Holder

€111.24 €51

Hugo - Black Anguilla Swim Shorts

Hugo

Black Anguilla Swim Shorts

€103.68 €52

Hugo - Black Statement B Lanyard Card Holder

Hugo

Black Statement B Lanyard Card Holder

€111.24 €52

Hugo - White Anguilla Swim Shorts

Hugo

White Anguilla Swim Shorts

€103.68 €53

Hugo - White Mustique Swim Shorts

Hugo

White Mustique Swim Shorts

€90.72 €53