In 2012, designer Masayuki Ino teamed up with contemporary artist and pattern maker Takashi Murakami to establish streetwear imprint doublet. Conceived as a line of ‘daily wear with a feel of disorder,’ the cult Japanese label injects menswear basics with a unique combination of novelty and subversion. American varsity teams, unite in the brand’s selection of deconstructed and reconstructed menswear separates. Oversized graphic t-shirts, hoodies, sweatshirts, and intarsia sweaters express Ino’s biting sense of humour through a series of bold pop culture-inspired imagery, brash slogans, and tongue-in-cheek logo flips, while sukajan-inspired embroidered bomber jackets, selvedge denim jeans, and denim jackets merge elements of Eastern and Western aesthetics.
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