Staud

Drawing its moniker from co-founder Sarah Staudinger’s childhood nickname, L.A.-based brand Staud proudly looks to the past to craft womenswear that is effortlessly current. A graduate from the Parsons School of Design, Staudinger—who founded Staud with partner George Augusto in 2015—believes that in order for fashion to be empowering it must also be accessible. Boasting a California-chic sensibility, as much inspired by French chateaus as beach-side mushroom trips, Staud deftly combines the high-end with the home-grown, the aspirational with the attainable. Through refined designs that prioritize the emotional over the cerebral, Staud strikes a careful balance between flair and function. Updated plays on structured bucket bags feature minimal silhouettes and classic colorways that, along with rustic hand-tied and netted accents, evoke a tender nostalgia. While cheeky pop-art patterns and color-blocking indebted to the days of disco grant tailored sundresses and jumpsuits a breezy nonchalance. Throughout its womenswear, Staud asserts a deliberate femininity that is both seductive and self-assured, inspired by the past but practical for the modern woman.

Staud - Brown Croc Holly Convertible Bag

Staud

Brown Croc Holly Convertible Bag

€185

Staud - Black Croc Holly Convertible Bag

Staud

Black Croc Holly Convertible Bag

€185

Staud - Tan Mini Shirley Bag

Staud

Tan Mini Shirley Bag

€235

Staud - Blue Ronnie Bag

Staud

Blue Ronnie Bag

€240

Staud - Blue Croc Mini Shirley Bag

Staud

Blue Croc Mini Shirley Bag

€255

Staud - Black Mini Shirley Bag

Staud

Black Mini Shirley Bag

€275

Staud - Navy Ronnie Bag

Staud

Navy Ronnie Bag

€275

Staud - Burgundy Mini Bissett Bag

Staud

Burgundy Mini Bissett Bag

€290

Staud - Blue Croc Amal Bag

Staud

Blue Croc Amal Bag

€300

Staud - Red Croc Amal Bag

Staud

Red Croc Amal Bag

€305

Staud - Navy Bissett Bag

Staud

Navy Bissett Bag

€325

Staud - Black Mini Bissett Bag

Staud

Black Mini Bissett Bag

€325

Staud - Brown Mini Moreau Bag

Staud

Brown Mini Moreau Bag

€325

Staud - Tan Bissett Bag

Staud

Tan Bissett Bag

€330

Staud - Black Leather Ronnie Bag

Staud

Black Leather Ronnie Bag

€360

Staud - Black Bissett Bag

Staud

Black Bissett Bag

€410

Staud - Brown Croc Bissett Bag

Staud

Brown Croc Bissett Bag

€410